『"I'm a Personal Trainer. I Couldn't Say Chef" Chef Hala Ayash on MBC Top Chef』のカバーアート

"I'm a Personal Trainer. I Couldn't Say Chef" Chef Hala Ayash on MBC Top Chef

"I'm a Personal Trainer. I Couldn't Say Chef" Chef Hala Ayash on MBC Top Chef

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Changing careers is hard enough. Changing industries completely is something else. And I’ve actually watched Chef Hala do it. More than a decade ago, I knew Hala from the Strongman classes she ran in Dubai. Back then, she was a personal trainer. Today, she’s Chef Hala, one of the region’s most recognisable chefs. So I wanted to know: what does it actually take to reinvent your career in a completely different industry? In this episode of The Brand of YOU, we go right back to the beginning: from personal training and culinary school to the Top Chef opportunity that forced Hala to decide who she wanted to become. We talk about building Chef Hala into a recognisable name, the role TV and social media played in her career, and the first time she realised her influence could actually make her money. Hala also opens up about consistency, finding what you're naturally good at, being yourself online and why successful women need to stop dimming their light to make other people comfortable. And the conversation gets personal. As two daughters who have both lost our dads, we talk about grief, how losing a parent changes your relationship with time, and why it can make you stop overthinking the decisions that don't matter nearly as much as you thought they did. This is a conversation about changing careers, backing yourself and building something new without losing the parts of you that got you there. 00:00 Introduction: Meet Chef Hala 01:03 From Personal Trainer to Celebrity Chef 03:51 The Strongman Circuit Days 06:08 Training Women and Finding Her Niche 10:42 The TV Opportunity That Started It All 13:53 The Moment She Decided to Become a Chef 16:07 Culinary School: Seven to Seven, Six Days a Week 18:56 Her Daughter Lana as Her Greatest Drive 23:48 The Competitive Side: Born to Win 25:48 Women Supporting Women vs Toxic Competition 28:10 The Top Chef Identity Crisis 33:23 Choosing One Career Over the Other 37:05 The First Time She Got Paid for Social Media 40:15 Understanding Your Value and ROI 44:18 Being True to Yourself Online 46:55 TV Voice vs Real Voice 48:12 What's Your Superpower? 51:30 Advice for Starting on Social Media 55:20 Staying Disciplined with Content Creation 58:45 Losing Her Father and Finding Strength 01:03:10 Who Is Hala? 01:04:25 Closing Thoughts Connect with Chef Hala: Instagram: / chefhalaayash Tiktok: / chefhalaayash https://chefhala.com/ Follow Me on Socials: LinkedIn: / robynabouchedid Instagram: / girlnamedrobyn YouTube: / @girlnamedrobyn www.girlnamedrobyn.com If you enjoyed the episode, subscribe for more conversations with entrepreneurs, creators, leaders and personalities, and steal the lessons they’ve learned on reinvention, visibility and monetising their name.
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