『I'll Die Behind the Mic. There's No Plan B | Rich Berra』のカバーアート

I'll Die Behind the Mic. There's No Plan B | Rich Berra

I'll Die Behind the Mic. There's No Plan B | Rich Berra

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Rich Berra says he will probably die behind the microphone. After 25 years of JohnJay and Rich, he knows he was born for it. There is still no Plan B.He told Mike Lindstrom & Scott Leese the whole climb. A five-year-old in a leaky 76 Pinto hears Foreigner's "Hot Blooded" and Don McLean's "American Pie." He begs for a guitar. The Italian family in St. Louis can only swing accordion rentals. Then a grandfather buys the guitar, a 14-year-old rides his bike to a 100-watt YMCA station, and at 16 he is doing weekend overnights in downtown St. Louis, cleaning grocery stores at 4 a.m., sitting with his mom in hospice, and going to high school.That kid is now half of one of the longest-running morning shows in the country. ⁨JohnJay & Rich. iHeartRadio. KISS FM. Tucson to Phoenix and markets all over North America. Rich still wakes up at 3:25. He still preps like he is auditioning to keep the job tomorrow.He still says they have never had a great show.He also talks about the parts that do not fit in a liner. War of the Roses and the guy who found him at the mall with his kids. A lifetime ban from Davis-Monthan Air Force Base. Phones that were obviously tapped. A Secret Service email that said stop bragging. Five kids, a daughter leaving for New York, and a charity arm called Love Up that is trying to get 14,000 Arizona foster kids closer to a permanent home.If you grew up with a radio in the dash, or you still wonder whether that medium has a future, start here.Topics CoveredHow a carpool ride and "Hot Blooded" put a five-year-old on a radio pathAccordion rentals, a first guitar, and a 100-watt YMCA station in 1984Working overnights at 16 while cleaning grocery stores and sitting hospiceWhy 90-plus percent of Americans still listen every weekCameras in the studio, live streaming, and adapting or leaving the businessHow JohnJay and Rich split social media without splitting the brandWar of the Roses, a mall confrontation, and bits that follow you homeSecret Service interest, tapped phones, and a ban from Davis-MonthanRatings versus clients versus "would people miss us tomorrow"Foster care, Love Up, Love Pup, and using a morning show as a bullhornWaking up at 3:25, sleep debt, and the Guns N Roses night that scared himMeeting JohnJay in a New Orleans lobby and choosing Tucson over CincinnatiChapters00:00 Cold Open00:38 Show intro01:33 Completing the JohnJay and Rich pie02:53 Hot Blooded in a 1976 Pinto04:12 Age 14 at a 100-watt station04:47 Overnights, grocery stores, and hospice05:54 There is still no Plan B06:43 If radio launched today07:41 Cameras, streaming, and adapt or leave09:07 25 years of reading the mob10:03 Why Rich stays quieter on social12:38 How they pick a bit14:40 War of the Roses almost ended at the mall15:51 Secret Service, tapped phones, banned for life17:18 How they measure success19:08 Never a perfect show, and Love Up22:41 What a bad show does at home25:58 Why the music still matters26:53 Five kids and a daughter leaving for New York28:18 Up at 3:25 and sleep drunk onstage30:26 The 4am pickup bit that fooled Mike32:15 Work ethic from mopping grocery store floors35:57 Music that makes him feel something39:28 Meeting JohnJay, Tucson, and 14,000 kidsConnect with RichJohnJay and Rich: https://johnjayandrich.comShow Instagram and YouTube: @johnjayandrichRich: https://instagram.com/richberraLove Up Foundation: https://loveupfoundation.orgIf this one hit, send it to somebody who still thinks radio is dead. Then tell us in the comments. What is the thing you would still do even if there was no Plan B?Thanks for watching! If this episode moved you, hit LIKE, drop a comment with your biggest takeaway, and SUBSCRIBE for more raw stories, mindset shifts, and real conversations.New episodes drop every Tuesday morning!TikTok: tiktok.com/@whatsyourstorypod_comInstagram: instagram.com/whatsyourstorypod_comX: x.com/WYSPodcast_comFacebook: facebook.com/WhatsYourStoryPodLinkedIn: linkedin.com/company/whatsyourstorypodThis episode is sponsored by e3 wealth & NectarFlow. They are absolutely amazing, so please support them by checking them out today and tell them Mike & Scott sent you.WebsitesNew Show Website: whatsyourstorypod.comMike's Website: mikelindstrom.comScott's Website: scottleeseconsulting.com
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