Beatriz de la Cierva, Innovation Director at ISD Business School, challenges everything you think you know about innovation in this conversation.

We discuss:

• Why having an innovation center might signal your company isn't innovating
• The shift from information to questions in the AI age
• How to design emotional journeys instead of content-heavy training
• Why curiosity is the new competitive edge
• The "10 Types of Innovation" framework and how simple model shifts create massive value
• Building reflection spaces instead of consuming more content
• Why critical thinking is the new literacy

Beatriz shares real examples from working with corporate clients, including how they transformed recruiters into strategic advisors through gamification and identity design, not more PowerPoint slides.

If you're leading growth, sales, or marketing for a B2B company, this conversation will change how you think about innovation, training, and building teams for the AI age.

Timestamps: 0:00 - Introduction 2:17 - AI and replacing yourself with systems 7:45 - Can AI deliver emotional messages? 16:33 - What makes an Innovation Director? 24:00 - Innovation frameworks and pricing models 27:21 - Does every company need to innovate? 32:15 - Gamification and engagement strategies 40:27 - Trends in sales and marketing 45:56 - Building reflection spaces vs consuming content 49:12 - Where to find Beatriz