If AI Isn’t Your Competitive Advantage, Stop Building It
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If AI Isn’t Your Competitive Advantage, Stop Building It
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This story was originally published on HackerNoon at: https://hackernoon.com/if-ai-isnt-your-competitive-advantage-stop-building-it.
Basware CEO Jason Kurtz on when to build AI and when to buy: develop what sets your business apart, and use specialist software for standard work.
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Most companies aren’t spending too little on AI. They’re spending it in the wrong places. Basware CEO Jason Kurtz cites an automaker that spent 18 months building a custom expense-reporting system that a specialist product could have delivered in about 12 weeks, at one-tenth the cost. His rule: develop AI where it shapes what customers buy, and deploy specialist software for the work every company does. With capable models widely available, the advantage lies in process data and in knowing how that process fails, not in owning more code.