Ian Burrell: Rum, Rolling Stones and the Story Behind the Global Rum Ambassador
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Ian Burrell: Rum, Rolling Stones and the Story Behind the Global Rum Ambassador
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Ian shares how he created a career championing rum around the world, his philosophy of putting the category before individual brands, and some incredible stories from more than two decades in the industry.
The conversation covers the legendary 17-year-old Wray & Nephew behind The Merchant Hotel’s £750 Mai Tai, Ian’s candid account of creating and ultimately leaving Equiano Rum, and what he learned from the experience.
Ian also reveals what’s next, including Captain Shaddock, his new grapefruit rum liqueur with Foursquare, and Crossfire Hurricane, the Jamaican rum he helped create for The Rolling Stones.
Key Takeaways- How Ian became the Global Rum Ambassador
- Why great brand ambassadors need to champion the wider category
- The story behind the rare Wray & Nephew and £750 Mai Tai
- What happened with Equiano Rum and why Ian walked away
- Creating rum with Foursquare and The Rolling Stones
Plus, Ian looks ahead to the 20th anniversary of UK RumFest and the next chapter in his mission to spread the word about rum.
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