Deadly Dozen Sprint format and indoor racing Indoor vs outdoor race experience World Championships prize money and opportunity Global growth vs why the US is behind Gym race formats and how they work Fitness racing vs OCR long-term outlook Deadly Dozen business model and gym strategy Why the US hasn't caught on yet San Antonio race and qualification path HYROX ticket demand and sellouts Race for Impact charity entries Princess Games and youth fitness

Matt is joined by Jason Curtis to break down the current state of Deadly Dozen, including the new Sprint format, the move toward indoor racing, and how the brand is scaling across Europe, Africa, and Australia while still trying to crack the US market.

They get into prize money, qualification paths, and the business behind gym partnerships, including how gyms can actually make money running events and where the model is evolving.

The conversation then shifts to HYROX and what's happening right now with ticket demand. Races are selling out faster than ever, even experienced athletes are getting locked out, and the system is starting to change how people plan their seasons.

Matt Kemp joins to talk race strategy, qualification reality, and upcoming plans, plus a look at Race for Impact entries and princess fitness racing.

Support Matt and Matt racing in NYC for Mental Health through Race For Impact

Today's episode is sponsored by Wodify. Check out next week's free webinar – How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Season inconsistency and chasing the top athletes Why times are misleading across races Course differences, sleds, and performance impact HYROX growth and long-term sustainability Balancing racing schedule, work, and priorities Full-time athlete vs job security mindset Final build to World Championships

Relay selection controversy and best U.S. lineup Phoenix race and "on the day" performance swings Elite Working Group and rule consistency issues Path to beating Ronco at Worlds Deeper men's field and evolving race dynamics Course changes making HYROX faster and more runner-focused Training build and key priorities heading into Worlds

Today's episode is sponsored by Wodify. Check out next week's free webinar - How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd - Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Quick life update as we get the new coffee setup dialed in and knock out a few home projects.

A deep dive into the Moriah Wilson documentary, breaking down what actually happened and why the story still hits so hard.

Latest HYROX news, including the Paris race and what the continued growth really looks like on the ground.

HYROX Salt Lake City registration talk and what it says about demand right now.

The big question: should HYROX sell, and are we looking at peak fitness valuation territory?

Warsaw Major controversy, penalties, and the ongoing transparency debate within HYROX.

DEKA NorCal recap with judging feedback and what stood out from the event.

Life Time Games 2 review and whether the "boutique" competition model actually work.

Today's episode is sponsored by Wodify. Check out next week's free webinar - How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

We are also sponsored by STRYD. Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Elite 15 briefing culture and verbal rulebook tension Warsaw penalty situation with trash and littering enforcement Mid-season rule shifts versus consistency debate Rapid cooling rule clarification and enforcement Athlete perspective rules are clear in briefings even if not public Fan perspective lack of written rulebook creates confusion Grid versus non-grid racing chaos and safety concerns Course factors behind fast times cold weather sleds and layout World record inflation discussion and athlete skepticism DEKA Sacramento preview and format differences versus HYROX Flat Out UK race breakdown and format innovations LT Games preview and elite matchups

This episode centered on the growing disconnect between how HYROX communicates rules internally to Elite 15 athletes and how those same rules are understood publicly. According to Elite athlete Marcus Wallace, enforcement in Warsaw was extremely clear in the mandatory briefing, including a strict two-minute penalty for littering, with exact trash can locations shown and emphasized.

The issue, as Matt and the crew pushed, isn't whether athletes knew the rules. It's that those rules have changed mid-season and aren't documented in a consistent, public-facing way. That creates a situation where penalties can decide world championship qualification, while earlier races allowed the same behavior without consequence.

The broader conversation widened into familiar territory: inconsistent conditions, inflated times, and the credibility of "world records" in HYROX. Even athletes themselves are treating times cautiously, recognizing that course setup, sled conditions, and temperature can swing results dramatically. At the same time, the sport continues to evolve quickly, experimenting with formats, layouts, and enforcement. The tension is clear. HYROX is trying to be responsive and flexible, while the audience increasingly wants structure, transparency, and consistency as the stakes rise.

Today's episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in. Book a demo here.

Also by Stryd - Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Calypso + Meg

• Open Doubles controversy and backlash after world record
• Intent vs podium: racing for limits, not placements
• Should Elite athletes compete in Open divisions?
• Calypso on fear of failure and committing to Elite 15
• Mental shift after Hamburg and chasing potential
• Meg's background: gymnastics to world champion in sports aerobics
• Building global run clubs (40+ locations)
• Growing a following without shortcuts or "thirst trap" content
• First HYROX race and immediate success
• Differences between Open vs Elite race dynamics

Aleem (Suit Man)

• How running in a suit started and went viral
• From finance to content creator and brand builder
• Business failure, setbacks, and finding running
• "Momentum gets jealous" mindset
• Building the "Activate" brand while working full time

First, Calypso Sheridan and Meg Martin break down one of the most talked-about moments in HYROX right now, their Open Doubles world record and the backlash that followed. They explain what actually went into that decision, why they weren't chasing the podium, and how they think the sport should handle Elite athletes competing in Open divisions.

The conversation also dives into mindset. Calypso opens up about fear of failure and what changed in her approach to chasing Elite 15. Meg shares her background as a world champion in sports aerobics, how she built a global run club movement, and why she's grown a massive following without relying on shortcuts.

Next up is Aleem. Better known as the guy running races in a full suit, explains how the idea started, how it went viral, and how he's turning it into a brand. He talks about leaving finance, dealing with a failed business, and how running became both an outlet and a new path forward.

Today's episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in.

We are also sponsored by Stryd. Stryd actively adjusts your real time pacing, creates your training, and guides your racing to improve your running. Compatible with all smart watches.

Guest Links: Meg | Calypso | Suit Guy

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Calypso Sheridan breakout weekend and what it means going into Worlds JK does what JK does and closes hard again Luke Penney DQ and the ongoing "how early is too early" problem on the SkiErg The "HYROX Illuminati" and the idea that we just aren't getting explanations Breaking down the official challenge and appeal process and what it actually says Finish line confusion and where the race actually ends Course comparisons and why some times don't translate across events Are we done with world records and fast courses or not Pro card debate and whether majors should be more open

Today's episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in.

Also by Stryd - Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Runner vs hybrid athlete mindset Orangetheory and HYROX and where fitness is heading Why HYROX is dominating social media The importance of authenticity in content and brands HYROX ecosystem and partnerships strategy Roxzone strategy and rookie mistakes Racing for a love connection Doubles race strategy and pacing breakdown Wall balls, lunges, and burpee broad jump lessons HYROX patches, photos, and athlete experience The ROXFit App and why data tracking matters HYROX growth vs traditional running races

Matt sits down with Chris Strub to break down HYROX Miami from a first-timer's perspective, starting with a look back at BattleFrog and how the OCR boom compares to what HYROX is building today. Chris shares how he went from skeptical runner to fully bought in, including what stood out most about the event, the athlete experience, and the scale of participation.

They cover race strategy, doubles dynamics, rookie mistakes, and why HYROX is pulling athletes from running and boutique fitness. They also touch on how Chris decided to support women on the course and, maybe, find a mate.

The conversation also dives into social media, brand authenticity, and how HYROX has built an ecosystem that's driving massive growth.

Today's episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in.

Guest Links: Chris Strub

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG