Deadly Dozen Sprint format and indoor racing Indoor vs outdoor race experience World Championships prize money and opportunity Global growth vs why the US is behind Gym race formats and how they work Fitness racing vs OCR long-term outlook Deadly Dozen business model and gym strategy Why the US hasn't caught on yet San Antonio race and qualification path HYROX ticket demand and sellouts Race for Impact charity entries Princess Games and youth fitness

Matt is joined by Jason Curtis to break down the current state of Deadly Dozen, including the new Sprint format, the move toward indoor racing, and how the brand is scaling across Europe, Africa, and Australia while still trying to crack the US market.

They get into prize money, qualification paths, and the business behind gym partnerships, including how gyms can actually make money running events and where the model is evolving.

The conversation then shifts to HYROX and what's happening right now with ticket demand. Races are selling out faster than ever, even experienced athletes are getting locked out, and the system is starting to change how people plan their seasons.

Matt Kemp joins to talk race strategy, qualification reality, and upcoming plans, plus a look at Race for Impact entries and princess fitness racing.

Support Matt and Matt racing in NYC for Mental Health through Race For Impact

Today's episode is sponsored by Wodify. Check out next week's free webinar – How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd – Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG

Season inconsistency and chasing the top athletes Why times are misleading across races Course differences, sleds, and performance impact HYROX growth and long-term sustainability Balancing racing schedule, work, and priorities Full-time athlete vs job security mindset Final build to World Championships

Relay selection controversy and best U.S. lineup Phoenix race and "on the day" performance swings Elite Working Group and rule consistency issues Path to beating Ronco at Worlds Deeper men's field and evolving race dynamics Course changes making HYROX faster and more runner-focused Training build and key priorities heading into Worlds

Today's episode is sponsored by Wodify. Check out next week's free webinar - How to Capitalize on the HYROX Hype — and Deliver Hyper Gym Growth.

Also by Stryd - Personalized Run Training. Powered by the Best Data. Experience the future of running with our most advanced power meter yet, combined with Adaptive Training.

Listen on Apple or Spotify Support us through The Cup Of Coffee Follow Hybrid Fitness Media on IG