Before there was a name, before there was a logo, before there was a strategy — there was a conversation. This is the episode that started it all.

Jesse Bullock of Bull's EYE Consulting and Ronnie Haskins of RH Auto Brokers hit record before they had a podcast name, a format, or even a clearly defined plan. What they did have was a shared conviction that the debate about whether entrepreneurs should be building a digital presence is officially over. In 2026, that conversation is closed.

What came out of that first raw, unscripted session is a masterclass in what it actually looks like to start before you're ready. Jesse and Ronnie dig into the VCP framework — Visibility, Credibility, Profitability — and how it applies not just to in-person networking but to the digital landscape where your reach is no longer limited to the 50 people in a room. They talk about the equalizer that social media has become for small business owners who once had to compete with massive ad budgets just to be seen.

Ronnie shares how seven years of building his YouTube presence taught him that traditional ROI isn't always the right measuring stick. His viewership jumped from 7,000 to 17,000 in a single week simply by showing up consistently. Not because of a viral moment, but because of discipline. Jesse breaks down the consumer journey from awareness to interest to consideration, and challenges entrepreneurs to think beyond just creating content — to actually build an infrastructure that nurtures leads and drives conversion.

They get personal. Ronnie talks about working the graveyard shift at a steel foundry at 16 years old and how that experience shaped his refusal to settle for the conveyor belt. Jesse shares a similar story of not fitting into the traditional education system and choosing the military over the assembly line. Both paths led them to entrepreneurship, and both came with a lifetime of lessons about grit, reinvention, and showing up when nobody's watching.

Jesse introduces the D.A.W.G. framework — Discipline, Accountability, Warrior Ethos, and Grit — as the mindset required to endure the entrepreneurial journey. Ronnie adds his own perspective: failure isn't falling short, failure is never trying at all. Every setback is a lesson, every lesson fuels the comeback.

They acknowledge the elephant in the room — this episode is messy, it's all over the place, and they hadn't even figured out what to call the show. But that's the point. Every massive platform started exactly like this. Two people in a room talking about something that matters. If you're waiting for the perfect moment to start building your brand, this episode is your proof that the perfect moment doesn't exist. You just hit record and go.

This is where The Authority Hour began — before it had a name, before it had an audience, and before it had any business being as valuable as it turned out to be.