『The Authority Hour』のカバーアート

The Authority Hour

The Authority Hour

著者： The Authority Hour
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概要

The Authority Hour exists because the debate is over. Whether or not you should be building a digital presence for your business is no longer a conversation, it's a truth. The question now is how you do it with intention.

Hosted by Jesse Bullock of Bull's EYE Consulting and Ronnie Haskins of RH Auto Brokers, The Authority Hour follows two entrepreneurs in real time as they build their digital brand identities and share every lesson along the way. Ronnie brings over 25 years in business and hundreds of videos worth of hard-earned experience navigating the content game. Jesse brings a business coach's lens, always asking what the activity is producing and how it connects to the bigger picture of growth.​

This Podcast was born out of a simple idea: instead of texting each other weekly as accountability partners, why not bring the conversation online and let other entrepreneurs benefit from it too? What started as two guys pushing each other to show up consistently has become a platform for honest, unfiltered conversations about what it really takes to go from invisible to visible, from visible to credible, and from credible to profitable.

The Authority Hour is for the entrepreneur who understands that posting content without a strategy is a fool's errand, but not posting at all is worse. It's for the business owner who knows that somewhere out there, someone less qualified but more active online is winning the attention of the very people they should be serving. It's for the trades professional, the consultant, the coach, and the small business owner who has spent years building relationships in person but recognizes that there are hundreds of thousands of potential clients who have absolutely no idea they even exist — and that it's their responsibility to close that gap.

Every episode explores the real work behind digital authority — from defining your ideal client avatar and creating content that speaks directly to them, to understanding the stages a consumer moves through from awareness to interest to consideration and ultimately conversion. It's about building an infrastructure that generates leads, nurtures trust, and converts while you're sleeping, serving clients, or living your life.

But more than strategy, The Authority Hour is about the mindset it takes. The discipline to post every single day when nobody's watching. The accountability to measure what's working and stop guessing. The warrior ethos to keep pushing through setbacks. And the grit to stay in the game knowing you haven't figured it all out yet — but refusing to stop until you do.

This isn't polished. This isn't scripted. This is two entrepreneurs in the arena, building in public, and challenging each other and their audience to stop overthinking and start showing up. Because the content you're not creating is the opportunity someone else is taking.

© 2026 Freedom Media Group. All rights reserved.
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  • Ep 1: The Episode Before the Name

    Ep 1: The Episode Before the Name
    2026/02/15

    Before there was a name, before there was a logo, before there was a strategy — there was a conversation. This is the episode that started it all.

    Jesse Bullock of Bull's EYE Consulting and Ronnie Haskins of RH Auto Brokers hit record before they had a podcast name, a format, or even a clearly defined plan. What they did have was a shared conviction that the debate about whether entrepreneurs should be building a digital presence is officially over. In 2026, that conversation is closed.

    What came out of that first raw, unscripted session is a masterclass in what it actually looks like to start before you're ready. Jesse and Ronnie dig into the VCP framework — Visibility, Credibility, Profitability — and how it applies not just to in-person networking but to the digital landscape where your reach is no longer limited to the 50 people in a room. They talk about the equalizer that social media has become for small business owners who once had to compete with massive ad budgets just to be seen.

    Ronnie shares how seven years of building his YouTube presence taught him that traditional ROI isn't always the right measuring stick. His viewership jumped from 7,000 to 17,000 in a single week simply by showing up consistently. Not because of a viral moment, but because of discipline. Jesse breaks down the consumer journey from awareness to interest to consideration, and challenges entrepreneurs to think beyond just creating content — to actually build an infrastructure that nurtures leads and drives conversion.

    They get personal. Ronnie talks about working the graveyard shift at a steel foundry at 16 years old and how that experience shaped his refusal to settle for the conveyor belt. Jesse shares a similar story of not fitting into the traditional education system and choosing the military over the assembly line. Both paths led them to entrepreneurship, and both came with a lifetime of lessons about grit, reinvention, and showing up when nobody's watching.

    Jesse introduces the D.A.W.G. framework — Discipline, Accountability, Warrior Ethos, and Grit — as the mindset required to endure the entrepreneurial journey. Ronnie adds his own perspective: failure isn't falling short, failure is never trying at all. Every setback is a lesson, every lesson fuels the comeback.

    They acknowledge the elephant in the room — this episode is messy, it's all over the place, and they hadn't even figured out what to call the show. But that's the point. Every massive platform started exactly like this. Two people in a room talking about something that matters. If you're waiting for the perfect moment to start building your brand, this episode is your proof that the perfect moment doesn't exist. You just hit record and go.

    This is where The Authority Hour began — before it had a name, before it had an audience, and before it had any business being as valuable as it turned out to be.
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