『Should Small MSPs Join the Better Business Bureau?』のカバーアート

Should Small MSPs Join the Better Business Bureau?

Should Small MSPs Join the Better Business Bureau?

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概要
 The discussion centered on the continued relevance and risks of affiliating with the Better Business Bureau (BBB) for MSPs and IT service providers. The consensus was that the BBB is viewed as outdated, with panelists sharing concerns about aggressive sales tactics and an apparent lack of practical business value, especially in the era of easily accessible and transparent online reviews. Several anecdotes highlighted negative experiences, including persistent telemarketing and questionable review practices, raising issues of reputational risk and accountability for firms considering BBB accreditation.Supporting these viewpoints, the conversation drew attention to alternative forms of validation and customer feedback. Online platforms such as Google Reviews were emphasized as more effective and visible mechanisms for building trust and public reputation. The panel argued that online reviews often appear more prominently in search results and provide direct, unfiltered customer feedback, underscoring the decreased utility of the BBB’s paid accreditation framework. The practical tradeoff between paying for BBB membership versus investing effort in genuine client testimonials was a recurring theme.Adjacent topics included evolving vendor landscapes, with a particular focus on changes in PSA market share: Ninja surpassed ConnectWise with over 20%, just edging out both ConnectWise and Kaseya, according to recent data. The episode also covered operational and market updates from multiple sectors, such as UPS implementing a 5.9% shipping rate increase and Tesla’s Cybertruck being labeled as a commercial disappointment based on sales numbers substantially below targets. Additionally, recent IT events like IT Nation 2026 were critiqued for leaning more toward entertainment than actionable content, while M&A activity was contextualized by the relative scarcity of MSPs with revenues above $2 million.For decision-makers within MSPs and IT organizations, the central takeaways emphasize careful evaluation of external affiliations in terms of cost, visibility, and control over reputation. Embracing transparent, client-driven feedback channels over legacy badges or paid associations may offer greater long-term value and mitigate potential risk. Market developments in tools and vendor relationships require regular reassessment, while operational costs and growth strategies—whether in shipping logistics, event investments, or acquisitions—should be aligned with demonstrable benefits and a clear understanding of organizational capacity.MSP Industry Updates: Market Shifts and Business OpportunitiesShow Rundown & BanterBBB membership, PSA/RMM market changes, UPS rate hikes, Tesla, IT Nation, and buying a $2M MSP.Question of the Week: Should I Join the BBB?MSP Business Owners Facebook group members overwhelmingly say no. Is membership worth it?Topic: NinjaOne Leads the PSA/RMM MarketNinjaOne edges ahead of ConnectWise, followed by Kaseya and HaloPSA.https://lnkd.in/p/gcFgXaZuTopic: Apple Cuts Employee AI BudgetsApple's new CEO reportedly tightens AI spending as the company moves toward leaner operations.https://www.linkedin.com/news/story/apple-trims-staff-ai-budgets-as-new-ceo-targets-leaner-ops-7752164/Topic: IT Nation 2026 HighlightsKey takeaways include predictive IT, AI, IT Nation Secure integration, and customer retention strategies.Topic: UPS Announces a 5.9% Rate IncreaseUPS plans a rate increase effective December 21, just before the holiday season.Tales from the Field: Buying a $2 Million MSPA buyer is interested in acquiring a $2 million MSP in the Midwest. What does the deal involve?Wrap & Upcoming EventsMSP Mastermind Roadshow, December 3–4, 2026, in Tampa, Florida.https://kernanconsulting-mastermind.mykajabi.com/mastermind-event About the SMB Community Podcast: Weekly business advice for small MSP owners from Amy Babinchak and James Kernan of the Small Biz Thoughts community — MSP sales, MSP pricing and agreements, hiring and leading an MSP team, MSP operations, selling your MSP, and AI for small MSPs. Produced by MSP Radio. More for MSP owners at smallbizthoughts.com.SMB Community Podcast is supported by our partners:OvekaSupporting the IT services community through insights, analysis, and transparency. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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