Second Chair
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Second Chair
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ナレーター：
Everyone says AI is changing legal marketing. Almost nobody will show you what that looks like at a firm your size.
I'm Guy Alvarez. I spent twenty years inside legal marketing, first as a lawyer, then running a digital agency for law firms, and now helping law firm marketing, communications, and business development teams actually put AI to work. Second Chair is for the people doing that job, and the people on their teams who are already experimenting on their own.
Every episode, someone shows what they're actually doing: a tool they built, an existing one they adapted, a workflow it replaced. What it cost them to get there, what broke along the way, what changed for their team once it worked. Along the way, we slow down and break down the AI concepts and jargon behind it, so you walk away actually understanding it, not just nodding along. Some of it works, some of it doesn't, and we say so.