『Business Behind the Story』のカバーアート

Business Behind the Story

Business Behind the Story

著者： Lucas
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Business Behind the Story is a documentary podcast about how companies really work — the decisions, strategies, money, competition, and people behind the businesses we know.
Each episode investigates a real company, founder, industry, product, rivalry, collapse, or turnaround. We look beyond headlines and corporate mythology to understand how the business actually made money, what gave it an advantage, which decisions changed its trajectory, and what happened when reality stopped matching the plan.
From technology giants and global brands to startups, retailers, airlines, manufacturers, and spectacular corporate failures, Business Behind the Story explores the forces that build companies — and sometimes destroy them.
Because behind every business is a story about ambition, incentives, timing, capital, competition, and human decisions.
Copyright Lucas
エピソード
  • The Christmas the System Broke

    The Christmas the System Broke
    2026/11/01
    Southwest was profitable for forty-seven straight years on one plane type, open seating and free bags. Then one Christmas storm exposed what simplicity had been hiding. Business Behind the Story, Episode 4.
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    9 分
  • The Tollbooth in Your Pocket

    The Tollbooth in Your Pocket
    2026/10/31
    Apple takes thirty cents of every App Store dollar — and for years forbade developers from mentioning cheaper options. The Epic fight, the contempt ruling, and who gets to set the toll. Business Behind the Story, Episode 3.
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    8 分
  • The Store That Sells Less on Purpose

    The Store That Sells Less on Purpose
    2026/10/30
    Aldi carries about fifteen hundred products while a typical supermarket carries fifty thousand — and charges less. How limited assortment, private labels and ruthless simplicity built a grocery empire. Business Behind the Story, Episode 2.
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    9 分
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