The deal is close. Then you lay out the next steps and your buyer goes quiet.

𝗜𝗻 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:

- Why telling buyers the next steps can create resistance

- The simple question that hands them a bit of control

- What to do if they say "I don't know"

When you tell a buyer exactly what happens next, it can feel like they're being pushed down a track. Even if the steps are sensible, it adds tension. And tension slows deals down.

In this episode I share a small switch. Instead of "here are the next steps," ask "what would you like to do from here?" or "where's the best place for you to start?" You still know the plan. But the buyer feels in control, which makes them far more likely to keep moving. Worst case, they're not sure, and you carry on as normal.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱

Agreeing next steps in sales

Closing techniques

Buyer control and autonomy

Reducing sales resistance

Moving deals forward

Stalled deals

Buyer psychology

B2B selling

This is episode 1168 of the Daily Sales Message podcast.

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𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀

LinkedIn → https://www.linkedin.com/in/jamesnewelluk/

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Struggling to explain what you sell? Watch my free What To Say To Sell™ training:

https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes

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📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲

Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.

Most deals are lost in explanation, not negotiation.

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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)

https://www.practicalsalestraining.com

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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴

https://www.clearsalesmessage.com

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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.