You started a business to do the work you love, but does that mean you now have to become a content creator too? And how much of yourself are you actually expected to share?

This week I’m chatting with Hannah Seycell, founder of creative marketing agency Social Folk, about building a personal brand when being visible doesn’t always come naturally.

If you’ve ever thought, “Can I just get on with my work without having to put myself out there?”, there’s plenty in this conversation you’ll recognise.

Connect with Hannah

Instagram and TikTok: @hannahsocialfolk
LinkedIn: Hannah Seycell
Website: socialfolkdigital.com

Chapters

00:11 Meet Hannah and how Social Folk began
01:30 How COVID changed our career paths
02:54 How influencer marketing has changed
06:12 Do businesses need a personal brand?
08:51 Moving away from perfect content
15:30 What makes people connect with you?
17:30 Showing more of yourself online
22:52 Juggling client work and your own content
28:34 Sharing your journey without sharing everything
34:45 Deciding what you’re comfortable talking about
35:56 Grief and keeping a business going
38:38 What people don’t see behind the content
40:54 Sharing the good things when life is difficult
44:56 Dealing with criticism and trolls
48:20 Getting started with your personal brand

If this conversation sounds familiar, I’d love to hear your thoughts DM me on IG @thehonestdesignerdiaries. And if you’re enjoying The Honest Designer Diaries, please leave a rating or review, it helps other people find the podcast.

Juls