Communication coaches help people get their message across when it really counts. Presenting at work, being heard in a meeting, giving someone feedback without it turning into a row, getting through a job interview without your mind going blank.

In this episode (recorded in a French bistro again, so you'll hear the waiters) I go through what a communication coach really does, who pays, whether you need a qualification, and how to become one that people will pay. It's based on what I've found going through nearly 11,000 coaching websites.

What I cover:

• What happens in a session, and the difference between coaching and teaching
• The two groups who pay: individuals and employers, and why the boss paying the bill might want something different to the person in front of you
• Qualifications. You don't need one in the UK or US, but there's a line you must not cross with speech and language therapy
• Five steps to becoming a communication coach
• Why "I help people communicate with confidence" tells a stranger bloody nothing (86% of coaching sites couldn't be understood by a stranger in five seconds)
• Picking your slice. Engineers presenting to directors, nurses doing handovers, the father of the bride with a speech in six weeks
• What selling double glazing taught me about why people buy
• Tom's example, and why being exactly right for a few people beats being a bit relevant to everybody

The full guide, with all of this written out, is here: How to become a communication coach