A strong brand doesn’t just build recognition. It drives growth.

For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.

With more than a decade of experience in franchising and agency-side marketing, Abby brings a broad perspective spanning local store marketing, franchise development, consumer brand strategy, public relations, and enterprise communications. Today, she leads brand marketing for Water Wings Swim School during a significant period of franchise growth and national expansion, while also guiding brand and communications strategy for Unleashed Brands.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• How to align brand strategy with business growth objectives

• Why franchise marketing needs to connect local and national efforts

• How marketing supports franchise development and expansion

• Building consistent brand experiences for customers, franchisees, and employees

When marketing and business strategy work together, brands can build stronger connections while supporting sustainable growth. Join us for a conversation about making that alignment happen.