Finding Your Why: Building a Business Around Purpose, Service and Opportunity | Michael Jacobson
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Finding Your Why: Building a Business Around Purpose, Service and Opportunity | Michael Jacobson
-
ナレーター：
-
著者：
What happens when the business opportunity in front of you also connects with the way you want to live your life?
Michael Jacobson didn't set out to build a floral business. After starting his career in corporate consulting, he began asking bigger questions about purpose, service and what he wanted his life to look like. Time spent working at his aunt's orphanage helped sharpen that question. Eventually, an opportunity to help sell his uncle's flower shop showed him something unexpected.
The problems facing that shop weren't isolated. Michael saw similar challenges throughout the floral industry.
In this episode of MOJO: The Meaning of Life and Business, Jennifer R. Glass and Michael discuss how recognizing systemic problems can reveal business opportunities, why customer experience has to remain at the center of growth, what makes partnerships powerful, and why money can be the fuel for a business without becoming its ultimate destination.
They also explore:
• Why Michael believes business and service can coexist
• How pain in a market can reveal opportunity
• Why customer experience matters more than operational improvements alone
• What he learned while modernizing a traditional industry
• Why he chose franchising despite initially disliking the model
• The importance of finding people with complementary strengths
• How looking back from age 80 can help clarify what matters now
• Why success is ultimately a personal definition
Michael's story raises a bigger question for anyone building a career, company or next chapter:
Why are you doing it?
And once you have an answer, keep asking why.
ABOUT MICHAEL JACOBSON
Michael Jacobson is CEO of French Florist, a floral company combining traditional floral artistry with technology, operational infrastructure and a growing franchise model.
Connect with Michael: frenchfloristfranchise.com
PAID GUEST DISCLOSURE: Michael Jacobson paid an administrative appearance fee to participate in this episode. Payment did not guarantee editorial control, endorsement, or any particular outcome.
The views and opinions expressed by guests are their own and do not necessarily reflect those of MOJO, Jennifer R. Glass or BGSI.