What if safety isn't just a compliance requirement, but one of the most important foundations of leadership, culture, and business performance?

In this episode of Liftoff with Keith, we sit down with Brian L. Fielkow, recognized business leader, board director, advisor, former CEO of Jetco Delivery, and author of Making Safety Happen, to explore how leaders can build organizations that remain strong when the pressure is high.

Brian shares lessons from decades of operating and advising businesses where safety, risk, and performance are closely connected. We discuss why safety should be treated as a core value rather than simply a department, how leadership shapes employee behavior, and what it takes to create a culture where people feel comfortable speaking up when something isn't right.

From managing operational risks to building trust, accountability, and psychological safety, this conversation offers practical insights for founders, CEOs, and business leaders who want to build companies that are both safe and productive.

In this episode, we discuss:

• Why safety is a business responsibility, not just the job of a safety department
• The difference between a compliance culture and a genuine safety culture
• How leadership influences employee behavior and organizational performance
• Why psychological safety encourages employees to speak up and report risks
• Building accountability and learning from near misses
• How companies can balance growth, productivity, and risk management
• Identifying hidden risks during periods of rapid growth
• The importance of clear, practical, and understandable processes
• Hiring for both technical competence and attitude
• Why humility and the ability to course-correct matter in leadership
• How leaders reveal their culture when things go wrong
• Why maintaining culture requires continuous investment

Brian also shares examples from his experience at Jetco Delivery, including how listening to frontline employees can uncover risks and lead to meaningful improvements.

Whether you're a founder scaling a business, a CEO managing operational challenges, or a leader working to build a stronger company culture, this conversation offers valuable perspectives on leadership, safety, and sustainable performance.

About Brian L. Fielkow

Brian L. Fielkow is a recognized business leader, board director, and advisor known for his work in safety, risk, and organizational performance. He previously served as CEO of Jetco Delivery and is the author of Making Safety Happen.

Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/

Connect with Brian:

• LinkedIn: https://www.linkedin.com/in/brianfielkow
• Book: https://www.amazon.in/Making-Safety-Happen-Productive-Profitable-ebook/dp/B0GX2ZXGFY

Subscribe for more founder insights and hit the bell for notifications!

Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one.

• Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d
• Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589
• Substack: https://keithnewman.substack.com/
• Newman Media Studios: https://newmanmediastudios.com/
• LinkedIn: https://www.linkedin.com/company/liftoffwithkeith
• Facebook: https://www.facebook.com/KeithNewman285
• Website: https://liftoffwithkeith.com/

Want to build a high-growth company without falling into the administration trap? Subscribe to Liftoff with Keith and follow for weekly conversations with the founders building what's next.