What happens when one of the most anticipated entertainment launches in the world is compromised by a major leak? How should a brand respond when confidential content starts circulating online, misinformation makes it harder to distinguish fact from fiction, and those responsible attempt to profit from the chaos? And can staying relatively quiet actually be the smartest crisis communication strategy?

In this episode of What Just Happened?, Kate Hartley and Tamara Littleton examine the leak surrounding the forthcoming Grand Theft Auto release, exploring not only what happened, but also the wider implications for brands dealing with cyber breaches and confidential information.

When clips showing apparent new features in GTA6 began appearing online, shared by an individual or group calling themselves CyberLeak, Take-Two Interactive responded with copyright takedowns and legal action aimed at uncovering those responsible. Genuine leaked footage became mixed with potentially AI-generated material, creating further uncertainty over what was authentic and what could legally be removed.

Kate and Tamara discuss why the restrained response may have worked in its favour, how gaming companies approach communications differently from many other industries, and why public anger appears to have focused on the leakers rather than the company itself.

A full transcript of today’s show is available to read here.