PR That Pays: How to Turn Visibility Into Revenue with Candace Ledbetter | S1E1 I prefer the first version because it keeps the podcast name in the title while still leading with what viewers will learn.----- More about this Episode ---- Getting visibility is one thing. Turning that visibility into opportunities and revenue is another. Welcome to Episode 1 of the Savvy Creators Lab Podcast! ️ In our premiere episode, hosts Candace Bazemore, Founder of Profit Scholars™, and Kimberly Fennell, Founder of Biz Savvy Artist™, sit down with Candace Ledbetter, owner of CNBetter Media, for a candid conversation about how creative entrepreneurs can use public relations strategically to build visibility, create opportunities, strengthen their brands, and generate revenue. Candace Ledbetter is an experienced PR and visibility strategist whose career has taken her from the classroom to radio production to leading a full-service public relations and integrated marketing agency. Through CNBetter Media, she and her team help established brands, emerging brands, and influential voices break through the noise and get noticed. Her experience includes campaigns and projects involving major entertainment companies, brands, conferences, festivals, entrepreneurs, and public figures. In this episode, we're going beyond the idea of simply “getting press” and exploring how creatives can make PR part of a larger business and revenue strategy. You'll hear conversations around building visibility with intention, positioning yourself and your brand for opportunities, turning attention into business results, using PR strategically instead of chasing publicity, leveraging technology and AI in PR, identifying practical PR opportunities you can act on now, and building relationships that can expand your reach. If you're an artist, creator, entrepreneur, speaker, consultant, filmmaker, musician, author, or creative business owner, this conversation will help you think differently about what visibility can do for your business. ABOUT OUR GUEST Candace Ledbetter is the founder of CNBetter Media, a full-service public relations and integrated marketing agency helping big brands, small brands doing big things, and captivating voices go from background noise to household names. Her professional experience spans entertainment, business, beauty, education, sports, real estate, food & beverage, nonprofit organizations, special events, festivals, and more. Learn more about Candace and CNBetter Media: CNBetterMedia.com Social: @CNBetterMedia ABOUT SAVVY CREATORS LAB Savvy Creators Lab is a podcast for artists, creators, and creative entrepreneurs who are ready to think bigger about the business behind their creativity. Hosted by two business founders, Candace Bazemore of Profit Scholars™ and Kimberly Fennell of Biz Savvy Artist™, we bring together experienced entrepreneurs, industry professionals, and creative leaders for practical conversations about building sustainable and profitable creative businesses. Create with Purpose. Scale with Strategy. Profit with Confidence. ️ New episodes every third Thursday. Follow us: @SavvyCreatorsLab SavvyCreatorsLab.com If th... Chapters (00:00:00) - Introduction to the Savvy Creators Lab(00:01:39) - Introducing Guest Candace Ledbetter(00:04:33) - Candace's Start in Radio and PR(00:08:05) - Learning PR Under Septosa Foster(00:11:13) - Founding Seeing Better Media(00:14:55) - Growth During COVID and Building a Roster(00:18:16) - Collaborating with Kayla Tucker Adams and Scaling the Agency(00:20:45) - How PR Actually Generates Revenue(00:24:31) - Understanding User Generated Content (UGC)(00:28:46) - The Value of Writing and Language Skills(00:30:32) - AI as a Thought Partner, Not a Crutch(00:34:57) - Importance of Reading and Literacy Today(00:39:04) - Funny Detour: Kids, Slang, and Math Mishaps(00:42:12) - AI Tools and Agents for Small Creators(00:43:45) - Building Custom AI Agents (Patty, Preston, Stacy, Cashes)(00:50:09) - AI as a New Revenue Stream(00:51:12) - Low Hanging Fruit: The DAT Strategy(00:54:22) - Case Study: Greg Alan Williams and the LA Riots Pitch(00:59:46) - Crafting Pitch Angles with AI(01:02:08) - Closing Thoughts and Gratitude(01:04:43) - Final Call to Action: BSA Academy
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