Amanda and Megan sit down with Haily Unferdorfer from Racer (Senior Marketing Manager for Racer and GridLife) to pull back the curtain on how major media outlets, race series, and grassroots teams build high-value partnerships. The trio explores how GridLife is revolutionizing fan acquisition by combining music festivals with motorsports, the step-by-step formula for creating year-end Proof of Performance (POP) reports that keep sponsors renewing, and how unique pit activations—like Amanda's 6th Annual Crandon Chili Cook-Off—turn casual networking into lasting B2B relationships. Whether you are trying to reach new fans or prove return on investment to corporate partners, this episode is your blueprint for authentic growth.

WHAT WE COVER IN THIS EPISODE:

• LIVE FROM CRANDON & RACER'S R92 ACTIVATION: Haily breaks down how Racer and GridLife built their R92 suite experience to deliver elevated value to fans, racers, and corporate partners alike.
• BRIDGING THE AUDIENCE GAP: How GridLife interconnects music festivals with time attack and drifting to lower the median age in motorsports and convert music fans into race fans.
• THE PROOF OF PERFORMANCE (POP) BLUEPRINT: Why year-end POP reports, consistent engagement over viral spikes, and presenting clear ROI metrics keep multi-year sponsors renewing.
• PIT ACTIVATIONS & THE CHILI COOK-OFF: How creating unique pit experiences—like Amanda's 6th Annual Crandon Chili Cook-Off backed by AMSOIL—serves as a high-value networking hub for B2B partners.
• AUTHENTICITY & FINDING YOUR LANE: Why Gen Z and millennials demand authenticity, and how leaning into your unique personality (from Cross Kirchmeier's pinball machines to pit karaoke) builds an unbeatable personal brand.

RESOURCES MENTIONED IN THIS EPISODE:

• RACER & GRIDLIFE R92 MEMBERSHIP: Explore Racer's membership perk suite, digital archives, and live stream experiences interconnecting fans and sponsors.
• ALEX STRILER & PROOF OF PERFORMANCE: Revisit Alex Striler's framework for building coffee-table book proof of performance reports for corporate clients.
• RACER ON DEMAND COMMUNITY: Head over to racerondemand.us to professionalize your brand, build pit activations, and grow your partnerships.