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A five-star vacation rental review tells you whether a guest was satisfied. But does it tell the next guest what level of service to expect?

In this episode of STR Global Unlocked, I speak with Ashley Ching, founder of Inhaven, about the trust problem facing short-term rentals. We explore why reviews cannot define a property’s promise on their own, why earlier attempts at vacation rental standards failed, and whether shared quality and service tiers could help guests book with more confidence.

Questions answered in this episode:
- Why don’t five-star reviews tell guests what to expect from a vacation rental?
- What can short-term rentals learn from hotel standards?
- Why have previous attempts to standardize vacation rentals failed?
- Should standards apply to individual homes or property managers?
- How can property managers get homeowners on board?
- Where does technology improve the guest experience, and where is human service essential?
- Who should define and verify vacation rental standards?
- Could shared standards make STR businesses more valuable?

Resources

• AJL Atelier – Global STR Consulting [https://www.ajlatelier.com]. Led by our host Simon Lehmann, AJL Atelier is a boutique advisory firm helping professional hosts, property managers, and investors succeed in the short-term rental industry.
• Connect with Simon Lehmann on LinkedIn [https://www.linkedin.com/in/simon-lehmann-8375753b/]

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