Episode 804 - Make Your Show Discoverable (Podcast SEO) - How to Launch a Podcast with No Following Mini Series

Make Your Podcast Discoverable With Podcast SEO

Podcast SEO starts with a clear content strategy. When you launch a podcast with zero followers, you need to give potential listeners a reason to find and choose your show. Dave recommends selecting one main keyword or central idea for each episode, then building supporting terms around that focus. Use those terms naturally in the episode title and show notes to reinforce what the episode covers.

Build Useful Show Notes

Show notes should help listeners quickly understand the episode and find resources mentioned during the conversation. Keep them focused. Include relevant links, calls to action, guest information, and connections to related episodes.

Transcripts provide another useful resource. They support accessibility and can also give podcasters source material for creating additional content.

Own Your Podcast Website

A podcast needs a home that you control. Dave compares a personal website domain to owning internet real estate. Hosting platforms and third-party profile pages can change, while your domain can remain your consistent destination.

A dedicated page for each episode can provide room for an embedded player, transcripts, and expanded information. Dave chooses a simpler approach for his own podcast because maintaining hundreds of individual episode pages would require more time than he wants to spend.

Your domain can also point wherever you choose. The key lies in owning the address and directing your audience through it.

Build Your Discovery Strategy

Podcast SEO starts before listeners discover the show. Plan your content around clear subjects, make your show notes useful, and establish a website domain that gives your podcast a permanent online home.

Give your podcast a clear path to discovery from the beginning. A focused keyword strategy, useful show notes, accessible transcripts, and a website domain you control can strengthen your podcast SEO foundation.

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