Welcome to Episode 3 of On Two Wheels with Atomic Cycle Works, where we explore motorcycles, custom builders, dealerships, industry professionals, rider culture, and the people helping shape the future of motorcycling.

In this episode, Eddie Barrett sits down with Jack, General Manager of Motorsports Nation in Plainville, Connecticut, to discuss what it takes to successfully operate a modern motorcycle dealership and serve today's riders.

From helping customers find the right motorcycle to managing inventory, service departments, and adapting to changes within the powersports industry, Jack shares valuable insight into the challenges and opportunities facing motorcycle dealerships today.

In this episode we discuss:

• Running a successful motorcycle dealership
• The current state of the powersports industry
• Motorcycle sales and customer experience
• Service departments and dealership operations
• Building relationships within the riding community
• Popular motorcycles and industry trends
• The future of motorcycling
• Working in the motorcycle industry
• Careers in the skilled trades and powersports
• Supporting riders from first-time buyers to lifelong enthusiasts

Whether you're shopping for your first motorcycle, already own a bike, work in the powersports industry, or simply enjoy learning about the business behind motorcycles, this episode offers valuable insight into one of Connecticut's motorcycle dealerships.

About On Two Wheels with Atomic Cycle Works

On Two Wheels is the official podcast of Atomic Cycle Works, bringing together riders, builders, dealership professionals, racers, manufacturers, and custom motorcycle enthusiasts for real conversations about the motorcycle industry.

Our mission is simple:

Ride. Build. Learn. Inspire.

Visit us at:

🌐 https://www.AtomicCycleWorks.com

Explore our custom motorcycle seats, upholstery products, tools, educational content, and rider comfort solutions.

Subscribe for weekly motorcycle podcasts featuring dealership professionals, custom builders, racers, industry leaders, and the people who keep the motorcycle community moving forward.

Thank you for listening and supporting On Two Wheels with Atomic Cycle Works.

Welcome to Episode 2 of On Two Wheels with Atomic Cycle Works, the podcast dedicated to motorcycles, adventure riding, touring, custom builds, rider comfort, and the people and companies moving the motorcycle industry forward.

In this episode, we share exciting news for adventure riders and motorcycle touring enthusiasts across the Northeast as Touratech USA opens its new East Coast retail store and distribution center.

For riders throughout New England and the East Coast, this means having a local destination where you can explore premium adventure motorcycle equipment, try on riding apparel, outfit your motorcycle with quality accessories, and connect with the adventure riding community.

In this episode we discuss:

• Touratech USA's new East Coast location
• Adventure motorcycle riding
• Motorcycle touring equipment
• Riding apparel and protective gear
• Adventure motorcycle accessories
• Motorcycle luggage and travel equipment
• Supporting local motorcycle dealerships and retailers
• The growing adventure motorcycle community
• Why proper riding gear matters for comfort and safety

Whether you ride a BMW GS, KTM Adventure, Honda Africa Twin, Yamaha Ténéré 700, Suzuki V-Strom, Triumph Tiger, Harley-Davidson Pan America, Ducati Multistrada, or any other adventure touring motorcycle, this episode highlights an exciting development for riders throughout the region.

If you're planning your next motorcycle adventure, make sure to stop by Touratech USA's East Coast location and let them know you heard about them through On Two Wheels with Atomic Cycle Works.

About On Two Wheels with Atomic Cycle Works

On Two Wheels is the official podcast of Atomic Cycle Works, where we explore motorcycle touring, custom motorcycles, rider ergonomics, motorcycle upholstery, seat building, fabrication, restoration, product reviews, industry news, and conversations with the people who make motorcycling better.

Our mission is simple:

Ride. Build. Explore. Inspire.

Visit us at:

🌐 https://www.AtomicCycleWorks.com

Discover custom motorcycle seats, upholstery products, tools, educational content, and rider comfort solutions designed by real riders for real riders.

Subscribe for weekly motorcycle podcasts, custom builds, product spotlights, industry news, and conversations with riders, builders, manufacturers, and innovators from across the motorcycle world.

Thank you for listening and supporting On Two Wheels with Atomic Cycle Works.