Welcome to Episode 3 of On Two Wheels with Atomic Cycle Works, where we explore motorcycles, custom builders, dealerships, industry professionals, rider culture, and the people helping shape the future of motorcycling.

In this episode, Eddie Barrett sits down with Jack, General Manager of Motorsports Nation in Plainville, Connecticut, to discuss what it takes to successfully operate a modern motorcycle dealership and serve today's riders.

From helping customers find the right motorcycle to managing inventory, service departments, and adapting to changes within the powersports industry, Jack shares valuable insight into the challenges and opportunities facing motorcycle dealerships today.

In this episode we discuss:

• Running a successful motorcycle dealership
• The current state of the powersports industry
• Motorcycle sales and customer experience
• Service departments and dealership operations
• Building relationships within the riding community
• Popular motorcycles and industry trends
• The future of motorcycling
• Working in the motorcycle industry
• Careers in the skilled trades and powersports
• Supporting riders from first-time buyers to lifelong enthusiasts

Whether you're shopping for your first motorcycle, already own a bike, work in the powersports industry, or simply enjoy learning about the business behind motorcycles, this episode offers valuable insight into one of Connecticut's motorcycle dealerships.

About On Two Wheels with Atomic Cycle Works

On Two Wheels is the official podcast of Atomic Cycle Works, bringing together riders, builders, dealership professionals, racers, manufacturers, and custom motorcycle enthusiasts for real conversations about the motorcycle industry.

Our mission is simple:

Ride. Build. Learn. Inspire.

Visit us at:

🌐 https://www.AtomicCycleWorks.com

Explore our custom motorcycle seats, upholstery products, tools, educational content, and rider comfort solutions.

Subscribe for weekly motorcycle podcasts featuring dealership professionals, custom builders, racers, industry leaders, and the people who keep the motorcycle community moving forward.

Thank you for listening and supporting On Two Wheels with Atomic Cycle Works.