Podcast Description

Are you tired of "renting" your growth from Angie’s List, Thumbtack, or overpriced Facebook ads? In this episode, we sit down with Peter Roth, the founder of Scaleify, to discuss why the "old school" method of outbound telemarketing is actually the most modern way to scale your business. Peter shares his journey from getting fired from a real estate job (where he spent 60 minutes a week actually working) to building a high-end cigar empire and eventually revolutionizing lead generation. He breaks down the exact framework for building an in-house call center that you own 100%, allowing you to stop overpaying for leads and start controlling your own destiny.

In this episode, you’ll learn:

• The "Retail Trap": Why Peter will never do retail again after launching a business two months after 9/11.
• The Death of Lead Aggregators: Why industries like HVAC and Roofing are being "ripped off" by standard marketing channels.
• The 4 Pillars of a Lead Machine: A breakdown of the Dialer, Agents, Script, and Data.
• The Mexico Advantage: Why Peter sources 10/10 English-speaking talent from Mexico to keep labor affordable but high-quality.
• The Igniter Analogy: Why you aren't paying for a "part," but for the years of experience it takes to identify the problem in minutes.

Timestamps

• 0:00 – Getting fired and starting a cigar business.
• 2:30 – Lessons from the 2001 economy and the pain of retail.
• 5:15 – What is Scaleify? Owning your lead gen process.
• 8:45 – Why Angie’s List and Thumbtack are a "ripoff."
• 12:10 – The importance of a "Unique Offer" in saturated markets.
• 15:30 – The 4 components of a simple call center build-out.
• 19:00 – The value of experience (The $350 HVAC Igniter).
• 22:45 – Virtual agents, payroll transparency, and scaling to 10/10 fluency.

Connect with today’s Guest
👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

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Hashtags

#LeadGeneration #Scaleify #ColdCalling #SalesStrategy #SmallBusinessGrowth #MarketingTips #Entrepreneurship #PeterRoth #OutboundSales

Is outbound marketing actually dead, or is it just getting less crowded?

Episode Summary

"Outbound is dead." You've heard it, but here is why you should love that rumor: it keeps your competitors out of the game.

In this video, we explore the reality of lead generation for blue-collar industries. We discuss why many business owners "go to die" on their leads because they lack the infrastructure to call them back fast enough. We also dive into the "Wonky" world of call centers, explaining why building one yourself is often a distraction that costs more time and energy than it saves.

Timestamps

(Base on conversation flow)

00:00 - The "Outbound is Dead" Myth: Why less competition is better for you.

01:15 - Where Leads Go to Die: The importance of "Speed to Lead".

02:45 - The VA Experiment: How a single hire changed the business trajectory.

04:10 - The DIY Call Center Trap: Why you shouldn't build it yourself.

06:30 - Management Overhead: Training, QA, and the "Foreman" problem.

08:50 - The Contract Philosophy: Why month-to-month is the only way to go.

10:45 - Proof in the Pudding: Real results in Solar and Roofing.

12:20 - Roofing vs. HVAC: Lifetime value and lead generation strategies.

14:40 - The Complacency Problem: Why many blue-collar owners fail at marketing.

16:15 - The Follow-Up Gap: The importance of a CRM and chasing the "No"

👉 Watch until the end for real-world insights from someone who’s done it at scale.

Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Carlos Reyes
LinkTree → https://allinnation.com/carlos

📘 Facebook → / officialcarlosreyes
📸 Instagram → https://www.instagram.com/carlosreyes/

#PeterRoth #CarlosReyes #outbound marketing #Entrepreneurship #MarketingMyths