Podcast Description

Are you tired of "renting" your growth from Angie’s List, Thumbtack, or overpriced Facebook ads? In this episode, we sit down with Peter Roth, the founder of Scaleify, to discuss why the "old school" method of outbound telemarketing is actually the most modern way to scale your business. Peter shares his journey from getting fired from a real estate job (where he spent 60 minutes a week actually working) to building a high-end cigar empire and eventually revolutionizing lead generation. He breaks down the exact framework for building an in-house call center that you own 100%, allowing you to stop overpaying for leads and start controlling your own destiny.

In this episode, you’ll learn:

• The "Retail Trap": Why Peter will never do retail again after launching a business two months after 9/11.
• The Death of Lead Aggregators: Why industries like HVAC and Roofing are being "ripped off" by standard marketing channels.
• The 4 Pillars of a Lead Machine: A breakdown of the Dialer, Agents, Script, and Data.
• The Mexico Advantage: Why Peter sources 10/10 English-speaking talent from Mexico to keep labor affordable but high-quality.
• The Igniter Analogy: Why you aren't paying for a "part," but for the years of experience it takes to identify the problem in minutes.

Timestamps

• 0:00 – Getting fired and starting a cigar business.
• 2:30 – Lessons from the 2001 economy and the pain of retail.
• 5:15 – What is Scaleify? Owning your lead gen process.
• 8:45 – Why Angie’s List and Thumbtack are a "ripoff."
• 12:10 – The importance of a "Unique Offer" in saturated markets.
• 15:30 – The 4 components of a simple call center build-out.
• 19:00 – The value of experience (The $350 HVAC Igniter).
• 22:45 – Virtual agents, payroll transparency, and scaling to 10/10 fluency.

Connect with today’s Guest
👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

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#LeadGeneration #Scaleify #ColdCalling #SalesStrategy #SmallBusinessGrowth #MarketingTips #Entrepreneurship #PeterRoth #OutboundSales