『IDEO Thinking』のカバーアート

IDEO Thinking

IDEO Thinking

著者: IDEO
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IDEO Thinking shares design-led insights into some of the world’s most complex problems and emerging signals for what's next. Every episode starts as a story on ideo.com and is brought to life by the people behind it. For nearly 50 years, IDEO has helped imaginative leaders create human-centered products, services, and organizations, redefining categories and building the future. Here our designers, researchers, futurists, and business leaders get into the work: the methods, the making, and how to move from a sketch on a post-it to real change. Explore the stories at ideo.com/thinking.

Hosted on Acast. See acast.com/privacy for more information.

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エピソード
  • The “used future” trap: Jennifer Lo
    2026/10/21

    Growing up with a Jetsonian vision of push-button dinners and automated cleaning, it was easy to imagine coming home to a house managed by a trusty humanoid helper. In hindsight, that glimpse of the future wasn't a bold vision of what could be in 2040. It was a 1960s dream.


    In this episode, Jennifer Lo, a futurist-in-residence and senior director of organizational design, shares five techniques for noticing when you're repeating someone else's vision of tomorrow, and getting curious enough to imagine your own.


    Read along with the full story: https://www.ideo.com/journal/the-used-future-trap


    Related Resources:

    Jennifer Lo on LinkedIn: https://www.linkedin.com/in/jennifer-lo-28654b3/

    Why every company needs a futurist-in-residence, by Jennifer Lo: https://www.ideo.com/journal/why-every-company-needs-a-futurist-in-residence

    Building an enduring operating system, by Jennifer Lo: https://www.ideo.com/journal/building-an-enduring-futuring-system

    How to think like a futurist, with Jennifer Lo on IDEO U's Creative Confidence Podcast: https://www.ideo.com/creative-confidence-podcast/how-to-think-like-a-futurist-jennifer-lo


    In This Episode

    (00:00) Why the housekeeper robot you're picturing is a 1960s dream

    (05:00) Notice what's possible rather than forecasting what's certain

    (06:26) Question the framing: incremental improvement or transformational reimagining?

    (07:31) Prototype tangible futures: newspapers from the future and a mock clinic

    (08:40) Create human narratives: what the future will feel like to live in

    (09:55) Design nascent paradigms: reorienting how we define progress, value, and success

    (10:41) The risk of innovation theater, and what opens up when you move past old visions

    __________

    Explore more stories at http://ideo.com/thinking. Subscribe to IDEO’s weekly newsletter for curated perspectives on design, business, and innovation: http://ideo.com/subscribe.

    Hosted on Acast. See acast.com/privacy for more information.

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    12 分
  • Rough, rapid, and right in the age of AI: Michelle Lee
    2026/10/07

    As AI makes it easier to generate polished renders with minimal effort, more people are celebrating the ease and speed of design. But beautiful images aren't design. They can seduce us into thinking an idea is fully baked, stopping us from asking the most important questions, the ones that uncover the insights that help us truly meet human needs.


    In this episode, Michelle Lee, partner and managing director of IDEO San Francisco, shares the story she wrote with Danny DeRuntz, an executive design director at IDEO, on why the three Rs of prototyping—rough, rapid, and right—still hold.


    Read along with the full story: https://www.ideo.com/journal/rough-rapid-and-right-in-the-age-of-ai


    Related Resources:

    Michelle Lee on LinkedIn: https://www.linkedin.com/in/michellesklee/

    Danny DeRuntz on LinkedIn: https://www.linkedin.com/in/danny-deruntz-3200b419/

    Meaningful resistance, by Michelle Lee and Takashi Wickes: https://www.ideo.com/journal/when-convenience-kills-the-magic

    Playful thinking under pressure, with Cas Holman and Michelle Lee on IDEO U's Creative Confidence Podcast: https://www.ideo.com/creative-confidence-podcast/playful-thinking-under-pressure-q-and-a-with-cas-holman-and-michelle-lee


    Work mentioned:

    Prototyping Elmo's Monster Maker app for Sesame Workshop: https://www.ideo.com/case-study/bringing-beloved-childrens-characters-to-a-new-platform

    A new way to vote, for the people of Los Angeles: https://www.ideo.com/case-study/a-new-way-to-vote-for-the-people-of-los-angeles


    In This Episode

    (00:00) Why a beautiful render doesn't always equal great design

    (03:42) Rough: a strategic incompleteness, and how to get it from tools that default to polish

    (05:53) Rapid: using AI's speed to get through more cycles

    (08:22) Right: building discrete prototypes for discrete questions

    (11:30) Maintaining joy and discovery: why designers still need to get their hands dirty

    __________

    Explore more stories at http://ideo.com/thinking. Subscribe to IDEO’s weekly newsletter for curated perspectives on design, business, and innovation: http://ideo.com/subscribe.

    Hosted on Acast. See acast.com/privacy for more information.

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    13 分
  • Solving for the hidden costs of caregiving: Sierra Hillman
    2026/09/10

    There are 24 million caregivers in the US. For Sierra Hillman, becoming one at 22 exposed not just the many gaps in healthcare, but the massive opportunities to improve how care is designed and delivered.


    In this episode, Hillman, an interaction designer at IDEO focused on healthcare and emerging technologies, shares four opportunity areas to ease the burden on caregivers: mitigating enormous burnout, navigating the system, providing physical care, and making home modifications accessible.


    Read along with the full story: https://www.ideo.com/journal/opportunities-in-the-hidden-costs-of-caregiving


    Related Resources:

    5 principles for easing the burden on caregivers, by Sierra Hillman and John Won: https://www.ideo.com/journal/5-design-principles-for-easing-the-burden-on-caregivers

    Sierra Hillman on LinkedIn: https://www.linkedin.com/in/sierra-hillman/


    In This Episode

    (00:00) Coming face-to-face with the hidden costs of healthcare at 22

    (02:23) Solutions for mitigating enormous burnout

    (03:37) Navigating the financial complexities of care

    (05:52) A human-centered approach to providing physical care

    (08:18) The journey to accessing at-home modifications

    (09:49) We've only scratched the surface for designing for caregivers



    __________

    Explore more stories at http://ideo.com/thinking. Subscribe to IDEO’s weekly newsletter for curated perspectives on design, business, and innovation: http://ideo.com/subscribe.

    Hosted on Acast. See acast.com/privacy for more information.

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    11 分
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