Prices are rising. Consumers are reacting. And demand planners? We're somewhere in the middle, stuck trying to model behavior that doesn't follow the rules anymore. In this episode, I sit down with Stephen McClurkin, Senior Demand Manager at T-Mobile, to unpack the reality of price elasticity in today's volatile market. From the ripple effects of policies and politics to the unpredictable outcomes of pricing moves, we explore how to Forecast smarter in the face of uncertainty. Whether you're feeling the pressure of COGS increases or just trying to keep your forecasts sane in a noisy world, this episode is for you.

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No fluff. Just real talk from the field, made simple.

Whether you're new to the world of planning or a seasoned pro looking for a refresher, this episode breaks down the fundamentals of demand planning in a way that’s practical, approachable, and actually useful. I cover the essentials who owns the forecast, what makes a good one, which KPIs matter most, and how to choose the right methods. This is your crash course and survival guide, designed to give you the clarity and confidence to plan better today.

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To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org

This may be my most important, and urgent, episode yet. I recently audited an executive S&OP meeting where something alarming happened: 9 people in the room… and 15 AI bots taking notes, summarizing, and listening in. We’ve crossed a line, and we don’t even realize it. In this episode, I sound the alarm on how companies are accidentally sabotaging their planning process by deploying AI in the wrong way and maybe what we should be doing instead. This is a wake-up call for every planner, executive, and digital transformation leader. AI is here, but if we don't integrate it intentionally, we’re not advancing, we're eroding the very thing S&OP is built on: alignment and clarity.

Support the show

To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org