Get my proven protocol to build a business that runs without you: https://mattc.com/replace/Discover the exact marketing strategies, funnels, ads, principles, and frameworks I'm using to scale my businesses with The Scaling Journal, for free: https://www.mattc.com/newsletter/My first 19 businesses failed. Then I figured it out. I've since sold over $460 million across my companies and programs, and helped tens of thousands of people in 168 countries start and scale their own.This video is everything I'd tell my younger self. 17 years of lessons, 1,000+ books, and millions invested in coaches, marketing, and hard-won mistakes, compressed into the 19 principles that actually moved the needle.Inside, I break down:- The cloning method I used to build two $200M+ brands (and why Sam Walton built Walmart the same way)- Why you should only sell products you'd actually buy yourself- How to find ideas worth pursuing, and how to know when to walk away- The marketing principles behind Amazing Selling Machine and Lifeboost Coffee- Why simpler businesses almost always beat complicated ones- The truth about taxes, reinvesting profits, and keeping your lifestyle lean- The Breakpoint Method: how to take big swings while making sure you can never truly loseIf you're building a business, or planning to, these are the lessons I wish someone had handed me on day one.New videos on building, scaling, and simplifying your business every week. Subscribe so you don't miss the next one.Topics covered: how to start a business, how to scale an ecommerce brand, business lessons, entrepreneurship, marketing strategy, sales funnels, paid ads, product selection, business simplicity, Matt Clark, Amazing Selling Machine, Lifeboost Coffee.