Lindsay went viral on Instagram twice in two months. So what did she learn?

In this episode of the Happy Agent Co. podcast, Lindsay shares three social media lessons that changed how she evaluates Instagram content for her real estate business. This isn’t a formula for manipulating the Instagram algorithm or a promise that going viral will transform an agent’s business overnight. It’s an honest look at what happened after the views—and how real estate agents can create content with a clear purpose.

Lindsay covers:

• Why going viral doesn’t automatically make a post valuable
• The difference between views, followers, leads, consultations and closings
• Why every piece of real estate content needs a specific job
• How to use TOFU, MOFU and BOFU content in a social media strategy
• What real estate agents should post at each stage of the marketing funnel
• Why calls to action should match the audience’s current level of trust
• How Lindsay uses Instagram Trial Reels to reach new audiences
• Why lead magnets and email lists are more valuable than hoping the algorithm shows someone another post
• How ManyChat helped Lindsay respond when more than 1,000 people requested listing information
• What agents should have in place before a social media post takes off

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