I Slept in Buses at Jabi Garage Before Becoming a Brand Strategist - The BASShow S01 E06
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I Slept in Buses at Jabi Garage Before Becoming a Brand Strategist - The BASShow S01 E06
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This episode of The BASShow features Otetah, a young CEO, brand strategist, communicator, and problem solver who believes branding is the art of consciously creating perception.
Before strategy rooms and boardrooms, Otetah’s journey looked very different.
From working in a cyber café to washing buses and sometimes sleeping in them at Jabi Garage while learning graphic design during the day, his hunger and passion shaped his path.
In this conversation, he shares:
• Why Abuja creatives still struggle
• Why networking often fails in the city
• How referrals and word of mouth dominate opportunities
• And his controversial question: Should high value be mistaken for arrogance?
This episode challenges creatives to rethink branding, relationships, and growth.
The BASShow where Abuja’s stories meet the world.