For years Chris Hanna had a rule. Every time leads dipped, he could trace it back to a dip in his posting. Slow down for two or three months, and the next two or three months would be quiet. Post more, and the business came back.

This year he tested that rule harder than he ever has. Three to four posts a day across every channel. Thirty to fifty pieces a week. And the leads did not come.

This episode is Chris troubleshooting his own business in public, without a tidy answer at the end.

In this episode:

• The two channels that built the business: posting daily and showing up in person, with speaking layered on top
• Why he scaled back networking, and what changed in the rooms he used to get value from
• What a heavy travel year did to his thinking about consistency
• The possibilities he is weighing: algorithm shifts, more competition, and a race to the bottom on price locally
• Website companies now selling video, and what that says about the market
• Why the same advice is still working for his clients but not for him right now
• The 80 percent conversion tactic that stopped converting, and what he thinks changed
• Why ads are not his lane, and why he refuses to hand outreach to a vendor
• Two months of DMs and cold emails he hated doing, and what came of it

The honest split Chris lands on: either the rule expired, or posting was never the real mechanism and it was just correlated with something else he was doing back then. He does not know which yet.

He is building a new approach and has already worked out how he will measure it. Not sharing it yet.

If what used to work in your business has quietly stopped working, this one is for you.

Links

All In Content: https://allincontent.ca
All In Content Studio: https://studio.allincontent.ca
Chris Hanna: https://chrishanna.ca

Want your video, social media and podcast handled so you stay visible without doing it yourself? Book a call with Chris: https://calendly.com/chris-hanna/all-in-content-consultation

More from Chris: https://chrishanna.ca