『I Love Marketing』のカバーアート

I Love Marketing

I Love Marketing

著者： Joe Polish and Dean Jackson
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I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week! マーケティング マーケティング・セールス 経済学
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  • The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary - I Love Marketing Episode #483

    The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary - I Love Marketing Episode #483
    2026/08/28
    Joe Polish is sitting inside Tony Jeary's Results Center in Dallas for this episode of I Love Marketing Live, a building built around a single obsession: helping people get results faster. Joe and Dean pull apart the wow package philosophy, the practice of using small, personal, physical gestures to cut through inboxes and mailboxes that are more crowded than ever, and they back it up with real numbers on why it works. Here's what you're about to discover in this conversation: Why Tony Jeary keeps a stack of pre-addressed, pre-stamped cards sitting on his desk after 30 years in business, and the simple system that makes sure not one relationship in his life goes unappreciated.The real math behind a $2.43 stamp, and why Dean Jackson says spending money on a mailing is actually the cheap option compared to what a free email is really costing you.The email exchange with Richard Branson that starts with old magazine covers found and Richard's one line reply about Playboy that has Joe laughing out loud.How a Dollar Tree pinata stuffed with over 1,000 postage stamps, mailed for $24.80 in postage by a guy named Mike Dimmock, ends up getting shared with tens of thousands of people.The one shoe direct mail trick Joe used in 1994 to get carpet cleaners past corporate gatekeepers, landing multi-thousand dollar commercial contracts nobody else could close.Dean Jackson's Return on Relationship formula, and why a 20 percent annual yield from the people who already trust you beats almost every dollar spent chasing brand new Customers. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetworkEvents.com. Show Notes Live From the Results Center in Dallas Joe records this episode from inside Tony Jeary's Results Center, a Dallas building Tony built specifically to help Entrepreneurs and teams think better and get results faster.Joe got the invitation through his 100k Member Peter Thomas, an 88 year old Entrepreneur who used to run this same annual summit on his own yacht until he sold his boats and switched to chartering one instead.Tony has been in business 45 years, starting with his first Client in 1982, the grandson of the Founder of Hallmark Cards.Tony currently owns stakes in about 10 companies, including a mortgage company, and regularly brings groups of 12 to 15 employees through the Results Center to work on their thinking. Tony Jeary's 30 Year Handwritten Card Habit His system: keep a stack of pre-addressed, pre-stamped cards sitting in front of him at all times, so the only decision left is who to thank.He relies on his assistants to prompt him with who deserves recognition that week, because even someone intentional about appreciation forgets to do it without a system.Joe connects it to Dan Sullivan's referability habits: show up on time, do what you say, finish what you start, and say please and thank you. Why a Handwritten Note Beats a Free Email Joe argues relationships work like money: they either appreciate or depreciate depending on whether you keep watering them.Dean points out that most inboxes are packed but mailboxes are nearly empty, so a physical note almost always wins the fight for attention.Joe challenges anyone to spend an hour on an email campaign and get a better response than an hour spent writing personal cards.The plan: write one to ten handwritten cards a day, five days a week, and skip AI entirely so the process stays a meditative, personal one. The Richard Branson Magazine Email Exchange Digging through his archive, Joe finds a stack of old magazine covers featuring Richard Branson, saved from the years he ran Necker Island retreats before handing that business off to Yanik Silver.Joe emails Richard a short video of the covers, including one Playboy cover Branson appeared on.Richard writes back asking Joe not to go to any trouble, then jokes he isn't sure if it's his own photo or the other pictures that attracted him to the idea.The exchange becomes another example of using something already sitting in a drawer to reconnect with someone in your network. Moonshots and Multipliers: Turning a 2017 Book Into 90 New Videos For Genius Network's Alumni August, Joe pulls out Moonshots and Multipliers, a 2017 book built from Member interviews about big decisions, moonshots, and recommended reading.He and Eunice tear out each Member's individual page, record 90 personal videos responding to what that Member wrote, and mail the physical page back with Joe's handwritten notes on it.Every video asks the Member to update their thinking nine years later, which becomes the seed for a brand new edition of the book. Robert Cialdini's Influence and the Power of Reciprocity Joe records a message to send directly to his friend Robert Cialdini and his wife after bragging about Cialdini's book Influence during a speech to 500 people in Toronto.They recount Cialdini's own story about two strangers who exchanged ...
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    1 時間 26 分
  • Unique Ability Marketing: How to Stand Out Amid the Noise with Joe Polish and Dean Jackson - I Love Marketing Episode #482

    Unique Ability Marketing: How to Stand Out Amid the Noise with Joe Polish and Dean Jackson - I Love Marketing Episode #482
    2026/08/15
    Joe Polish and Dean Jackson answer a question live from Chris at Clearfield Leadership: How do you use Dan Sullivan's unique ability concept to make your marketing stand out amid the noise? Joe breaks down what unique ability actually is, Dean ties it to his capability and cap gap framework, and the conversation moves into the E.L.F. vs. H.A.L.F. exercise, why pain is the greatest teacher every business has, and why the future of marketing depends on staying stubbornly human in the age of AI. Here's what you're about to discover in this conversation: Why Joe says Entrepreneurs give away their unique ability for free while charging full price for the stuff that's actually hard for them.Dan Sullivan's four levels of ability, incompetence, competence, excellence, and one more, and why excellent is not the level you want to build a business on.Why Joe calls himself "a multiplier, not a simplifier" and Dean the opposite, and what that reveals about how each of them should market.Dean's cap gap framework and the $4 million a year one hotel loses on a single restaurant, and why naming your gap as a loss is what moves you to act.The E.L.F. vs. H.A.L.F. exercise Joe uses on a single sheet of paper to sort every activity, person, and marketing initiative in his business.Why Joe says pain is a messenger. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetworkEvents.com. Show Notes: Chris's Question: Where Unique Ability Meets Marketing Chris from Clearfield Leadership submits a question during an I Love Marketing Live Q&A: how do you use Dan Sullivan's unique ability concept to make your marketing stand out amid the noise?Joe reveals he and Dan Sullivan have discussed unique ability so much that the two are considering writing a book together on the concept. Dan Sullivan's Four Levels of Ability Dan Sullivan's framework breaks every activity into four levels: incompetence, competence, excellence, and unique ability.Excellence can still drain you. Joe's example is public speaking: you can be excellent at it and still find it hard and exhausting.Unique ability feels different. It gives you never ending energy, you're skilled at it without feeling like you're working, and it energizes rather than drains you.Dan Sullivan has noticed people often place no value on their unique ability because it doesn't feel like hard work, so they give it away for free and charge instead for the stuff that looks difficult. Joe's Unique Ability: Connection Through Interviews Joe defines his own unique ability as connection through interviews: curating discussions with high level people and generating endless amounts of ideas.He calls himself "a multiplier, not a simplifier," in contrast to Dean, who Joe says is one of the best marketing minds in the world because he's a simplifier.Every company Joe has built, Genius Network, Genius Recovery, and Ghost Town Cleator Arizona, and every book he's written trace back to the same theme: connection, built on the belief that the opposite of addiction is connection. Dean's Framework: Capability, Capacity, and the Cap Gap Dean builds on Joe's answer with his own model: capability is what you're able to do, capacity is how much of it you can take on, and the gap between the two is what he calls the cap gap.The bridge across that gap is your ability, whatever it takes to reach the people you're actually able to help.If someone has an outstanding capability to create a result but doesn't have the reach to find the right people, and has the capacity to serve twice as many clients as they currently do, that gap is exactly where unique ability and business strategy meet.Your unique ability as an entrepreneur becomes your business's unique ability once it's tied to a clear signature result people can see themselves in. Congruency: Marketing Something You're Actually Connected To Joe argues you can't be a great marketer, or enjoy marketing, if you're disconnected from what you're selling or how you're selling it.Part of congruency is choosing to market only what you feel genuinely aligned with, so you naturally attract people who are aligned with you.Joe points out that the best description of the Genius Network Annual Event is really just a restatement of his own unique ability: bringing people together, doing interviews, making connections, with some healing and service built in. Unique Ability Becomes the Offer Joe's direct answer to Chris: unique ability becomes the offer, and unique ability becomes the marketing. The more clarified you are on it, the more attractive you become.Dean Jackson is Joe's example: Dean's unique ability is simplifying, and the nine word email he invented is that unique ability expressed as marketing.Joe's advice for anyone chasing simplicity in their own marketing: study what Dean Jackson does. The E.L.F. vs. H.A.L.F. Exercise Joe hands Chris, and everyone listening, a ...
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    22 分
  • Cut Through the Noise: Why Your Mom Has a 100% Open Rate with Joe Polish and Dean Jackson - I Love Marketing Episode #481

    Cut Through the Noise: Why Your Mom Has a 100% Open Rate with Joe Polish and Dean Jackson - I Love Marketing Episode #481
    2026/08/07
    Recorded during an I Love Marketing Live Event, Joe Polish and Dean Jackson open the mic to real audience questions about marketing wins and roadblocks. What starts as a listener's success story with the nine word email turns into a wide open conversation about ethics, attention, and why your email inbox might be the most valuable piece of real estate you own. Here's what you're about to discover in this conversation: Why a periodontal equipment company's LinkedIn message, built around one simple question, helped them land a number one Google ranking for an industry award, even though competitors had used the exact same words for 100 years. The real reason Joe says some people apply an idea and transform their results while others swear they "didn't learn anything today" (it has nothing to do with the content). Why Joe believes the only thing you should ever be "above" in marketing is being unethical, and what happens when you get someone's money but never earn their trust. Dean's "more cheese, less whiskers" rule for why you never have to convince a mouse to want the cheese you're already offering. The scientific calculator math to figure out exactly how many minutes of human attention exist on Earth in a single day, and why it makes attention the most scarce resource alive. Why Dean says your email inbox, not TikTok or YouTube, is still the most intimate piece of real estate you can own, and the one open rate metric your mom already has that you don't. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Show Notes: A Listener's Win: The Nine Word Email Meets What's In It For Them John and Amy's team, who provide equipment and services for oral surgeons and periodontists, rebuilt their LinkedIn messaging around one question: "What would move the needle for your periodontal practice?" Applying the same What's In It For Them thinking to their industry's Hero Awards helped them land a number one page on Google, even though competitors had used identical language for 100 years. Joe credits the win to actually applying an idea, not searching for a newer one. Why Some People Apply an Idea and Others Don't Joe says he has watched people stand up in seminars and credit a single tactic, like the nine word email, for generating massive new business. In the same room, someone else insists they "didn't learn anything," prompting Joe to wonder why the same idea lands for one person and not another. His theory: it comes down to the vantage point you're listening from, not the content itself. The One Thing You Should Be "Above" in Marketing Joe argues the only thing worth being above in marketing is being unethical, not marketing itself. He distinguishes between "effective" and "ethical": you can sell someone something and still leave them worse off. Real marketing, in Joe's view, means the Client is happy with the outcome, not just that money changed hands. Money vs. Trust Joe says you might get someone's money without ever earning their trust. People love to be sold, he says, but they hate to be pressured; the difference determines whether a sale builds or breaks a relationship. The goal is to build the relationship alongside the transaction, not instead of it. Attracting the Right People and Repelling the Wrong Ones Joe points out that a small percentage of people are simply incapable of being happy, no matter what you do for them. He compares this to the small percentage of the population that are sociopaths or predators, always looking for who to take advantage of. Good marketing should be built to attract who you want and repel who you don't, even though no system does this perfectly. The Nine Word Email as an Outwardly Focused Question Dean highlights why the nine word email works: it's a single outward focused question, like "What would move the needle for your periodontal practice?" It works as a conversation starter whether you're initiating contact or replying to someone who reached out first. The key is appearing genuinely interested in the other person's outcome, not pushing your own solution. Cutting Through the Noise with WIIFM Dean says everyone is tuned to their favorite radio station, WIIFM: What's In It For Me. A message that sends a crystal clear signal of value can be "whispered" and people will still pick it up, no shouting required. The nine word email works because it's direct enough to cut through without competing on volume. Signature Result: Selling What They Want, Delivering What They Need Dean frames the challenge as giving people what they want so you can eventually give them what they need. Example: business owners want more cash, but what they really want is what that cash lets them do or become. Getting clear on your signature result, and describing it the right way, helps that message land. What Genius Network Actually Sells Joe admits that on paper,...
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    17 分
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