『I Love Marketing』のカバーアート

I Love Marketing

I Love Marketing

著者： Joe Polish and Dean Jackson
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I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week! マーケティング マーケティング・セールス 経済学
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  • How to Borrow Trust: Joint Ventures, Gifts, and Getting Clients Without Selling with Joe Polish and Dean Jackson - I Love Marketing Episode #485

    How to Borrow Trust: Joint Ventures, Gifts, and Getting Clients Without Selling with Joe Polish and Dean Jackson - I Love Marketing Episode #485
    2026/10/23
    Dean Jackson and Joe Polish answer listener questions on social media, joint ventures, and working with other businesses, including the full story of the dry cleaner joint venture that added more than $100,000 a year to Joe's one-truck carpet cleaning business. Here's what you're about to discover in this conversation: How walking into a dry cleaner as a Customer, not a salesperson, turns into a joint venture worth over $100,000 a year. (PLUS: the two-word phrase that makes a referral fee sound important).Why a free gift beats a pitch every time.How a $25 restaurant gift card that costs only $5 turns your excess capacity into a gift that makes another business owner look like a hero.Why Joe says most people are not using social media, they're being used by it (and the simple test that tells you which side of that line you're on).Dean's line that sums up the whole episode: a compelling offer is 10 times more powerful than a convincing argument. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetworkEvents.com. Show Notes: When Social Media Is Actually Marketing Joe's starting point: anything you put in front of somebody is marketing, and the real question is what you're trying to accomplish with it.The test is simple. Look at your sales, look at your lead flow, and look at what a channel is actually doing for you.Joe's team is testing hundreds of videos with no call to action (one Jordan Peterson clip pulls 83,000 views in a day) to find the winners before attaching an ad.Qasim Aslam's observation: the people who make the most money often haven't cracked social media, and many people with millions of followers haven't cracked running a profitable business. Pick a Few Tools and Stay Consistent AI makes everything faster, but 50 tools in the toolbox can be more paralyzing than three. With a thousand options, you have no options.Craig Clemens of Golden Hippo suggests a book will give you more longevity than daily social media posts.If social media puts you in a flow state, do it. If you truly hate it, pick another mechanism. The Grandpa Method Dean is 118 days into posting a daily video where he opens one of his journals and shares a single idea, working through journals dating back to 1997.One shot, no editing, straight to camera. Younger YouTubers apparently call it the Grandpa Method.Like Kenny Powers in Eastbound and Down, Dean isn't trying to win at the exercise. He's playing the long game and connecting the videos to his Friday Profit Finder workshop. Your Archive Is Your Source Material Joe is digitizing more than 30 years of material: roughly 4,500 cassette tapes, about 3,700 VHS tapes, and half a million scanned documents (so far).In the age of AI, your stories, know-how, and solutions are the raw material for content that no one else can make.John Farrell, a top IP attorney in Silicon Valley, builds a YouTube channel simply by teaching what he knows about patents and intellectual property. Jade Green's Ranch and the Case for Going Live Jade asks whether to start livestreaming or sharing day-in-the-life footage from her ranch. Joe's answer: go for it, but decide who you're speaking to and why.Joe's backstage conversation with Tim Allen shows the difference between the work you love and the work that pays, and why situational behavior isn't inauthentic.With so much AI slop out there, live is the antidote. Dean points to Peter Zeihan's simple daily outdoor videos as a model. The Long Tail of Podcasting Paul shares that people are still finding the I Love Marketing back catalog every week, years after it started in 2010.In the early days, a single episode could hit 300,000 downloads in a few weeks and help push a guest's book onto the New York Times bestseller list.Joe's interviews with Jordan Peterson, Bobby Kennedy, and Tucker Carlson bring in 30,000 YouTube subscribers in a couple of days, and plenty of perspective for listeners who wouldn't have tuned in otherwise. Shock and Awe in the Mailbox Randi Brill's recipe for cutting through: a pen, an envelope, a note card, and a stamp. Inboxes are packed. Mailboxes aren't.The Genius Network mailers and shock and awe boxes double as live examples members can model in their own businesses.Handwriting doesn't have to be legible. It has to be personal. The 8 Profit Activators: The Before Unit Author Elizabeth Brickman asks how to sell her faith-based books on financial happiness, and Joe points her to the free Breakthrough DNA guide.Profit Activator 1 is about you doing the selecting, not trying to appeal to everyone so you get selected.Dean explains the difference between visible prospects (you can get a list) and invisible prospects (you have to draw them out with lead generation).Then it's educate and motivate, followed by an offer that makes it easy to get started. How Genius Network Markets Its Own Event Instead of asking an ad to sell a $12,500 ticket, ...
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    1 時間 25 分
  • The 8 Profit Activators in Action: Live Hot Seats With Joe Polish and Dean Jackson - I Love Marketing Episode #484

    The 8 Profit Activators in Action: Live Hot Seats With Joe Polish and Dean Jackson - I Love Marketing Episode #484
    2026/09/18
    Joe Polish and Dean Jackson run through the 8 Profit Activators, the framework that has anchored the show since day one, then open the floor for real time hot seats with a man selling $6 million spots in a round the world power boat race, a Strategic Coach community builder, a business book marketer, and a painter trying to reinvent his industry. Here's what you're about to discover in this conversation: The $250 ad and a 24 hour recorded message that turned one Colorado carpet cleaner into $62,000 in his first year, and why a room full of skeptics at a 1990s trade show almost talked Joe out of ever teaching it to anyone else.Why Dean Jackson tells a man pitching $6 million national franchises in the first ever round the world power boat race that his entire business case is missing the one thing serious investors need to hear.The sticker Joe put on vacuum cleaners, that generated more referrals than any refrigerator magnet ever did (PLUS: the $2 bill he still says is the cheapest referral tool in marketing).Why Dean says the real Profit Activator 2 question is never "how do I get a lead," and what a directory of 100 outdoor wedding venues in Toronto has to do with landing every high paying client a party rental company ever wanted.What happens when a painter with almost 30 employees, no formal business training, and a mission to change how tradesmen get paid tells his whole story live on camera, and why Joe and Dean tell him he just delivered his own best marketing without realizing it. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetworkEvents.com. Show Notes: Where the 8 Profit Activators Came From Dean traces the framework back to his own journals, journal number six from 1997, where an early seven step version of the process first shows up.The original steps run from selecting a single target market through nurturing lifetime relationships, and Dean later splits "orchestrate referrals" out as its own step, bringing the total to eight.Joe and Dean point out that neither of them taught this process before living it. They build real businesses first (carpet cleaning and real estate) and use the Profit Activators as practitioners.The framework gets its name once I Love Marketing launches, and it has anchored the show for all 16 years since. Profit Activator 1: Narrow Your Focus and Select One Target Market Dean draws a hard line between selecting a market (deciding proactively who to pursue) and simply being selected (putting content out and hoping the right people find you).Most marketing advice pushes people to think wide. Dean argues for the opposite: pick one target market at a time and go after it on purpose. Profit Activator 2: Use Direct Response Offers to Compel Prospects to Call You Joe walks through the free recorded message ad he wrote with Gary Halbert: "How to have your carpets cleaned properly at the lowest possible price," and explains why the word "properly" is doing all the work.The exercise Joe and Dean run with clients asks two things: what would compel someone in your target audience to contact you, and where can you advertise to get the strongest direct response?Joe shares the headline he and client Jim Wolverton tested until it worked, "How to get the most thorough cleaning ever, or it's free," paired with a free room of carpet cleaning as the offer. Profit Activator 3: Patiently and Systematically Educate and Motivate Prospects Dean cites the research behind the framework: out of 100 people who inquire about anything, just over half eventually act, but only 15% do it inside the first 90 days.That means the same batch of 100 leads is worth roughly five times more after the 90 day mark, yet most businesses stop following up right around day nine. Profit Activator 4: Present Your Unique Service Offer Joe replaces the industry standard free estimate with a "carpet audit" paired with a free room of cleaning up to 200 square feet, and it consistently outsells discounting.Once he teaches the packaging shift to other carpet cleaners, it raises their average job size by 25% industry wide, simply by repositioning the offer. Profit Activator 5: Deliver a Dream Come True Experience Dean's framing question: what would be the best possible result you could give a client if they trusted you completely and let you do it, even if it meant charging two, three, or five times more?He points out that many businesses only offer a partial solution because of price, when the bigger opportunity is architecting the full "dream come true" outcome and pricing it accordingly. Profit Activator 6: Provide After Sales Service Joe's low cost, high impact follow ups include mailed carpet spotters, branded doormats that cut particulate soil tracked into a house by 10 to 20%, handwritten thank you cards, and rain check car washes.He connects it to a recent dinner with longtime friend Robert Cialdini: restaurants...
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    1 時間 35 分
  • The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary - I Love Marketing Episode #483

    The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary - I Love Marketing Episode #483
    2026/08/28
    Joe Polish is sitting inside Tony Jeary's Results Center in Dallas for this episode of I Love Marketing Live, a building built around a single obsession: helping people get results faster. Joe and Dean pull apart the wow package philosophy, the practice of using small, personal, physical gestures to cut through inboxes and mailboxes that are more crowded than ever, and they back it up with real numbers on why it works. Here's what you're about to discover in this conversation: Why Tony Jeary keeps a stack of pre-addressed, pre-stamped cards sitting on his desk after 30 years in business, and the simple system that makes sure not one relationship in his life goes unappreciated.The real math behind a $2.43 stamp, and why Dean Jackson says spending money on a mailing is actually the cheap option compared to what a free email is really costing you.The email exchange with Richard Branson that starts with old magazine covers found and Richard's one line reply about Playboy that has Joe laughing out loud.How a Dollar Tree pinata stuffed with over 1,000 postage stamps, mailed for $24.80 in postage by a guy named Mike Dimmock, ends up getting shared with tens of thousands of people.The one shoe direct mail trick Joe used in 1994 to get carpet cleaners past corporate gatekeepers, landing multi-thousand dollar commercial contracts nobody else could close.Dean Jackson's Return on Relationship formula, and why a 20 percent annual yield from the people who already trust you beats almost every dollar spent chasing brand new Customers. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetworkEvents.com. Show Notes Live From the Results Center in Dallas Joe records this episode from inside Tony Jeary's Results Center, a Dallas building Tony built specifically to help Entrepreneurs and teams think better and get results faster.Joe got the invitation through his 100k Member Peter Thomas, an 88 year old Entrepreneur who used to run this same annual summit on his own yacht until he sold his boats and switched to chartering one instead.Tony has been in business 45 years, starting with his first Client in 1982, the grandson of the Founder of Hallmark Cards.Tony currently owns stakes in about 10 companies, including a mortgage company, and regularly brings groups of 12 to 15 employees through the Results Center to work on their thinking. Tony Jeary's 30 Year Handwritten Card Habit His system: keep a stack of pre-addressed, pre-stamped cards sitting in front of him at all times, so the only decision left is who to thank.He relies on his assistants to prompt him with who deserves recognition that week, because even someone intentional about appreciation forgets to do it without a system.Joe connects it to Dan Sullivan's referability habits: show up on time, do what you say, finish what you start, and say please and thank you. Why a Handwritten Note Beats a Free Email Joe argues relationships work like money: they either appreciate or depreciate depending on whether you keep watering them.Dean points out that most inboxes are packed but mailboxes are nearly empty, so a physical note almost always wins the fight for attention.Joe challenges anyone to spend an hour on an email campaign and get a better response than an hour spent writing personal cards.The plan: write one to ten handwritten cards a day, five days a week, and skip AI entirely so the process stays a meditative, personal one. The Richard Branson Magazine Email Exchange Digging through his archive, Joe finds a stack of old magazine covers featuring Richard Branson, saved from the years he ran Necker Island retreats before handing that business off to Yanik Silver.Joe emails Richard a short video of the covers, including one Playboy cover Branson appeared on.Richard writes back asking Joe not to go to any trouble, then jokes he isn't sure if it's his own photo or the other pictures that attracted him to the idea.The exchange becomes another example of using something already sitting in a drawer to reconnect with someone in your network. Moonshots and Multipliers: Turning a 2017 Book Into 90 New Videos For Genius Network's Alumni August, Joe pulls out Moonshots and Multipliers, a 2017 book built from Member interviews about big decisions, moonshots, and recommended reading.He and Eunice tear out each Member's individual page, record 90 personal videos responding to what that Member wrote, and mail the physical page back with Joe's handwritten notes on it.Every video asks the Member to update their thinking nine years later, which becomes the seed for a brand new edition of the book. Robert Cialdini's Influence and the Power of Reciprocity Joe records a message to send directly to his friend Robert Cialdini and his wife after bragging about Cialdini's book Influence during a speech to 500 people in Toronto.They recount Cialdini's own story about two strangers who exchanged ...
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    1 時間 26 分
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