This week on Counsel Brew, we sit down with Noelle LeVeaux — strategic marketer, civic brand-builder, cancer survivor, TEDxSMU speaker, children’s author, entrepreneur, and currently the Chief Marketing Officer helping lead North Texas’ FIFA World Cup 26™ moment onto the global stage.

If you’ve lived in Dallas long enough, chances are you’ve already experienced Noelle’s work without even realizing it. From launching the award-winning BIG campaign that helped reshape Dallas’ identity to leading marketing efforts for organizations like Visit Dallas, Children’s Medical Center, Communities Foundation of Texas, and D Magazine Partners, Noelle has spent decades helping organizations — and entire cities — tell their stories better.

Now, with the World Cup officially underway and Dallas hosting more matches than any other U.S. city, Noelle joins us in the middle of one of the most exciting moments North Texas has ever seen.

Over Community Beer’s Citrus Slice IPA (and more than a little coffee), we talk about what it actually takes to prepare a region for a global event, why sports create connections in ways few things can, and why Noelle believes Dallas has an opportunity to become the capital of women’s sports.

We also get into the parts of the story that don’t fit neatly into a résumé: surviving breast cancer, raising two daughters as a single parent while building a career at the highest levels, writing a children’s book, delivering her TEDxSMU talk Asleep at the Wheel, and learning to stay open to opportunities that were never on the original bingo card.

As always, the conversation is equal parts insightful, funny, and honest. Exactly how we like it.

Cheers. GOAL!!

Listen now:

Find Noelle at https://www.linkedin.com/in/noelleleveaux/

Learn more about the FIFA game at https://www.dallasfwc26.com/our-venues/match-schedule/

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Explicit Rating is for the occasional use of colorful language.