April Williams joined REAL in 2022, left for a traditional brokerage, and came back about a year later. In this episode she tells Amy and Joe exactly why.

It started the night she sat down with her business coach and finally looked at what she was paying her brokerage. "I sat there and cried." April is a broker, team leader and coach in the Greater Toronto Area, and she walks through what she gained by leaving, what she missed (the stock options and the fees), and why she came back.

They also get into why so many agents never run the numbers on their own brokerage, the "I'm not in it for the money" line, and April's advice for newer agents: get a mentor or join a team. Then Joe ranks the four reasons he loves REAL, and April ranks them too.

If you've ever wondered whether your brokerage is actually worth what you pay, this one's for you.

⏱️ TIMESTAMPS

0:00 Cold open

0:26 Welcome April Williams

0:57 Why April joined REAL, left, and came back

1:58 "I sat there and cried": what she was paying her brokerage

2:21 Royal LePage, a sub-brokerage, then a boutique

4:36 Why REAL's model made sense: fees, cloud, stock

5:07 Why don't agents evaluate their brokerage?

6:06 Run your business like a business

7:10 The "I'm not in it for the money" trump card

9:16 So why did she leave?

11:04 A band-aid or a long-term solution?

13:24 What brought her back: stock options and fees

14:22 Is your brokerage the solution or the complement?

15:07 Paying 50%, and why new agents should join a team

16:39 Joe's car trade-in analogy

18:28 Get a mentor or join a team

19:39 Stepping on the scale

21:00 What keeps agents stuck: comfort

22:08 The real cost of running a business

22:51 Heart decisions and business decisions

24:25 Zone of genius: automate and delegate

25:47 Ranking REAL: economics, technology, culture, opportunity

27:28 How April uses the stock plan

29:08 Infinite Pipeline Mastery and Build

30:36 The thirst trap market

32:13 Thank you, April

🚀 Book a confidential conversation: https://calendly.com/timewithjoeherrera/business-strategy-session

👥 Connect with April: @_aprilwilliams_ +1 (416) 994-2591 · april@getlotus.ca

👥 Connect with Joe: @joeherrera +1 (702) 328-7653

👥 Connect with Amy: @amyyoungren_ +1 (416) 624-8854

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