I Didn't Invent This
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I Didn't Invent This
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In this episode:
- Russ steps back from the framework's four stages to explain the pattern underneath everything he's building
- Why The Spark Lab, The Spark Lab Advantage, his speaking, and the book aren't separate projects
- The honest truth about why he's really doing all of this
- What he wants every listener, client, and conversation to walk away knowing
There's a pattern that shows up almost everywhere once you know how to look for it — in individuals, in businesses, in societies going back thousands of years. Russ didn't invent it. He found it. In this episode, he steps back from telling another single story and explains the discovery underneath every single thing he's building — why a business owner and an individual carrying something heavy are more alike than different, and why none of what he's building are separate projects at all. They're one discovery, worn differently depending on who's in front of him.
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