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Do I Really Need to Be Everywhere With My Podcast?

Does putting your podcast on YouTube, Spotify, Apple Podcasts, and your own website actually help people discover it?

In this episode of The Creator’s Log, I’m experimenting with podcast SEO, video, distribution, and different ways to get the show in front of new listeners — without creating more work just for the sake of being everywhere.

I take another look at Zencastr’s new free podcasting plan and ask the obvious question: what’s the catch? I also talk about continuing to experiment with video podcasting on YouTube and Spotify, whether adding Apple video is worth the extra cost, and how much effort I’m willing to put into video when the podcast is still the priority.

I also give an update on my podcast website and SEO strategy, including adding blog posts, embedding YouTube videos, using searchable content to bring people to the site, and creating another way for listeners to discover the podcast outside of traditional podcast apps.

The bigger question throughout the episode is simple: Does podcast SEO mean being everywhere, or does it mean figuring out where people are actually searching for your show?

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