Most small business owners are feeling the pressure right now. Ads are more expensive, AI is moving faster than anyone can keep up with, and it’s getting harder to know where your marketing dollars should go. This session cuts through the noise. You’ll see exactly how Google Ads, AI tools, and human-centred strategy can work together to attract better leads, reduce wasted spend, and give you a system that actually produces results.

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn

• Why Google is still one of the most important discovery channels in the AI era

• The rise of AI search and how it affects your SEO, ranking, and visibility

• How Performance Max and Demand Gen campaigns actually work

• Practical examples of targeting, split-testing, and improving conversions

• Why intent matters more than ever in 2025

• How to test your offers before investing months into content or SEO

• The role of Google Business Profile, reviews, and analytics in attracting clients

• Real examples of AI-generated ads, images, and videos inside Google Ads

Why It Matters

Most business owners rely on guesswork when it comes to ads and online visibility. But with Google still handling billions of searches every day, it’s one of the few channels where you can reliably reach people who are actively looking for what you offer. Understanding how Google, AI tools, and smart targeting work together gives you a real edge — especially when budgets are tight and competition is rising. This session shows you how to simplify your strategy and get traction without needing to become a full-time ads expert.

About the Speaker

Kyle Meloche is a digital strategist and founder of Social Geeks. With more than a decade of experience managing Google Ads, Facebook Ads, and multi-channel campaigns across Australia and New Zealand, Kyle blends AI-driven optimisation with practical, human-centred marketing. He specialises in helping small business owners build simple, effective ad systems that generate consistent leads.

Timestamps

00:00 Why AI, ads, and Google matter for small businesses

01:00 Google Ads, AI adoption, and current digital trends

03:00 Search behaviour, market share, and why Google still dominates

06:00 Google’s ecosystem: YouTube, apps, display network

08:00 Why ads help shape a smarter content and SEO strategy

10:00 Using ad data to avoid wasted time and test ideas

12:00 AI search, zero-click answers, and changing SEO patterns

14:00 Search types: informational, navigational, commercial, transactional

18:00 Google vs social media intent

20:00 YouTube’s growth and why video matters

23:00 AI-generated creative inside Google Ads

24:00 Performance Max explained

27:00 Demand Gen explained

31:00 Using Google’s free tools for market research

32:00 Structuring a Google Ads account

41:00 What you need before you run ads

52:00 AI-generated assets, images, and videos

57:00 High-intent targeting and in-market audiences

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline