In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO.

We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models.

This is an episode you won't want to miss!

Here is the link to the WSJ interview with the Anthropic CEO Winston mentioned in this episode https://www.youtube.com/watch?v=snkOMOjiVOk

As usual, if you need assistance integrating AI into your marketing, communications, agency operations or CX, please contact us at: https://humandrivenai.com/

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In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including:

1. Critical mass adoption of digital twins and AI avatars
2. Brand collaborations around custom LLM development
3. Synthetic analytics for product positioning
4. AI improving crisis communications & creating new crisis situations
5. The need to prepare for the incoming administration's deregulation of AI
6. A greater emphasis on an AI-literate workforce

In this episode, I referenced the terms and conditions of companies offering digital twins, learn more here: https://www.youtube.com/watch?v=pQ6BgqW9y6c&t=355s

Happy New Year!

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Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

In this episode, we discuss the evolution of ChatGPT since it's launch two years ago - from the first basic prompts to the development and training of custom GPTs.

We also discuss the best practices around training your brand's chatbot to not only deliver exceptional customer service, but to actually move the customer through to conversion. We discuss the importance of training the chatbot on your brand's voice, products and services, as well as why you should avoid open-ended questions in your chatbot's conversation.

Be sure to connect with us for your own team's custom AI training or consulting.
https://humandrivenai.com/

Support the show

Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.