『AI Central』のカバーアート

AI Central

AI Central

著者： Jennifer Jones-Mitchell
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A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.

© 2025 AI Central マーケティング マーケティング・セールス 経済学
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  • AI in Education Case Study + Agentic Websites + xAI’s Weird Turn

    AI in Education Case Study + Agentic Websites + xAI’s Weird Turn
    2025/08/17

    In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement.

    Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace search and scroll with a real dialogue.

    And, we briefly discuss the dangers and "ick" of xAI's Spicy Mode and AI girlfriend.

    Tune in now because this is a good one!



    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    34 分
  • AI’s Impact on #Education + #AI Emotions And A/B Testing

    AI’s Impact on #Education + #AI Emotions And A/B Testing
    2025/06/12

    In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases.

    Here is a list of these and more #edtech tools reviewed by Dr. Mitchell.

    https://humandrivenai.com/2025/05/28/ai-in-education-2025-transforming-teaching-with-intelligent-tools/

    Also, in this episode, Jennifer Jones-Mitchell shares a use case on creating an #AI model of the opposition, trained with AI emotions, and changing the AI opposition's mind! This will completely transform A/B testing and focus groups. #Marketers, imagine being able to redefine your messaging after you've changed the mind of your greatest detractor!

    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    29 分
  • #AI Agent Shoppers + Google Ads: The New Era of Search #Marketing

    #AI Agent Shoppers + Google Ads: The New Era of Search #Marketing
    2025/05/28

    In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search.

    From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers.

    We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.

    Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18

    Support the show

    Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.

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    25 分
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