How do you know if customers will actually buy your product before you launch? Juliet talks to Froot Pops founder Ana Martins about testing an idea with real customers, spotting genuine demand and knowing when you have enough proof to scale.

Ana first tested Froot Pops through Pantree, her existing self-service retail business. Today, Froot Pops manufactures from its own facility in London, is stocked by major retailers including Ocado, Morrisons and Tesco, and has raised £1.1 million in external investment.

In this episode:
(02:00) How to spot the first signs that your idea has commercial potential
(06:00) How to test a product with real customers before you launch
(07:00) What does genuine customer demand actually look like?
(10:00) Testing your pricing and product before you scale
(12:00) What you only learn once your product is in customers' hands
(20:00) How to stay focused on your business when facing competition
(21:00) When is it time to raise investment to grow your business?

Find out more:
Instagram: @wearefrootpops

FF&M enables you to own your own PR & produces podcasts.
https://www.fallowfieldmason.com

Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason.

MUSIC CREDIT: Funk Game Loop by Kevin MacLeod.

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