How to take your business to fruition
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How to take your business to fruition
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A deeper, more tactical return to Episode 8's big question, with real dollar figures attached. Mike and Scott walk through exactly how to validate an idea at $0, $500 and $5,000 budget levels — and how to land your very first customer.
You'll learn:
-Why an idea alone has almost no market value in the age of AI;
-How to validate for free (talk to 1–100 potential customers) before spending a cent; how to test with $100–$500 using landing pages and boosted social ads;
-When a $2,000–$10,000 prototype is worth building;
-The PCF framework applied step-by-step to a new idea;
-and why "growth cliff #1" is simply getting your first customer, not building scalable systems.
Beer: Canyon Brewery The Front Pilsner (4.9%)
Pie: Roti Bros — Butter Chicken
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