How to pivot an existing brand with fashion designer Emily Millichip
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How to pivot an existing brand with fashion designer Emily Millichip
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Ready to scale your UK-made brand? Apply for the British Brand Accelerator at makeitbritish.co.uk/apply
In this episode I'm joined by Emily Millichip, a fashion designer based in Edinburgh who is relaunching her eponymous brand of 15 years after deciding it no longer aligned with where she is now.
In this episode we cover:
- Why Emily decided to pivot after 15 years
- How she took her existing customers and Instagram followers with her through the rebrand
- Collaborating with local craftspeople on small limited edition batches
- How every piece in the collection is made within an hour of her studio
About Emily Millichip
Emily Millichip is a fashion designer based in Edinburgh who also has a parallel career in farming. Her new collection, Pagan, is made from natural materials and everything in the collection is manufactured within an hour of her studio.
You can find Emily and Emily Millichip at:
Website: www.emilymillichip.com
Instagram: @emilymillichip
Follow Kate @makeitbritish on Instagram
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