How to align marketing and inventory planning for ecommerce brands
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How to align marketing and inventory planning for ecommerce brands
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Growth does not happen in one department. It happens when marketing, operations, and finance move together.
In this episode, Izzy Rosenzweig sits down with Sean Christman, Co-Founder of Proper Growth and VP of Operations at Cuts Clothing, to discuss the operational challenges that appear as brands scale. Sean breaks down why brands get stuck between too much inventory and too little cash, and how better planning can help teams make smarter decisions.
You’ll learn how to think about inventory, supply chain, and growth as connected parts of the same business system.
In this episode, you'll learn:
- How to align marketing, operations, and finance around one growth plan
- Ways to find margin in your supply chain
- How to expand SKUs while protecting cash flow
Highlights
(00:00) Meet Sean Christman
(04:28) Finding product-market fit
(06:45) The cash flow trap
(11:13) Growth requires cross-functional alignment
(16:06) The challenge of expanding SKUs
(20:03) Turning inventory into cash
(24:54) Finding margin in your supply chain
(29:35) AI in the future of ecommerce
Resources:
Izzy’s LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Sean's LinkedIn: https://www.linkedin.com/in/sean-christman-ops/
Proper Growth website: https://propergrowth.co/