Buying an existing website can shortcut years of building traffic, authority and historical data from scratch. But the numbers you see before an acquisition don't necessarily tell you what you're really buying.

In this episode, SEO consultant Maja Jovančević and Gertrud Karu, Managing Director of Odys Mentors, explore website acquisition, digital asset valuation and the due diligence behind buying an established online business.

Maja has been involved in multiple website acquisitions, from the initial analysis through integration and growth. She explains why evaluating an acquisition goes far beyond today's traffic numbers: How much is the website really worth? Is the traffic durable? Can you continue growing it? Does the asset actually fit the business you're trying to build?

We also discuss why website acquisition can solve one of the biggest problems in organic growth — speed. An established website can bring existing search visibility, customers and historical data, which Maja argues becomes particularly interesting in the age of AI.

The conversation also introduces Odys Mentors and Maja's website acquisition and valuation program, designed to give buyers and sellers ongoing access to experience gained from seeing acquisitions succeed, struggle and fail after the deal is done.

Listen if you're an SEO, founder, affiliate, investor or operator considering buying, selling or evaluating an online business — or if you've ever wondered whether acquiring an existing website could be a faster growth strategy than building one from zero.