How to Use a Podcast to Get Clients (Not Just Downloads)
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🎬 Ready to record your first video? Steal my free script and title ideas below.
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Most business podcasts fail because they’re built like vanity projects, not paths to revenue.
In this episode, I break down how to create “money episodes” your prospects actually want to hear, structure your content before recording, and promote every episode with enough energy to get people interested.
I also explain why client interviews are one of the strongest forms of content you can create, even if you’re convinced your clients won’t participate.
If your podcast is supposed to generate business, it’s time to stop chasing downloads and start making content that attracts the right people, builds trust, and creates clients.
Episode Highlights:
0:00 - Why most business podcasts fail
1:46 - Creating money episodes
2:08 - Three types of revenue-generating content
2:58 - Structuring your podcast before recording
3:39 - Why relentless promotion matters
4:47 - How to promote an episode properly
5:55 - Turn client interviews into powerful content
7:40 - Build a podcast that supports your life
8:37 - Take action today
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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j
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