Today on the Community podcast, Kristina is joined by LinkedIn business coach and former tech sales leader Alli Rizacos to talk about how entrepreneurs can use LinkedIn to build relationships, generate leads, and turn their online presence into real business growth.

After leaving her career in tech sales to start her own coaching business, Ali chose LinkedIn because she knew exactly where her ideal clients were spending their time. Now, she helps coaches use LinkedIn to get clients through authentic content, meaningful conversations, and a sales strategy that goes far beyond simply posting.

Tune in to hear:

• Why LinkedIn is a powerful platform for reaching decision-makers and generating leads.
• Why posting is only your “storefront” and what actually turns content into clients.
• How authentic DMs can build relationships and lead to sales.
• Why human connection helps you stand out from AI-generated content.
• How live masterclasses can build trust and accelerate buying decisions.
• Why personal stories are working on LinkedIn and how to connect them back to your business.

Kristina and Ali also talk about choosing the right platform for your ideal client, qualifying potential clients before working together, and why being human matters more than ever online.

If you’re posting on LinkedIn without seeing results or wondering whether LinkedIn belongs in your marketing strategy, this episode is for you. Tune into Community anywhere you get your podcasts to learn how to use LinkedIn to build relationships, generate leads, and grow your business!

Connect with Alli Rizacos:
Website
LinkedIn

Mention In This Episode:
Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching

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