How to Use AI Without Losing Your Original Voice | ft. RC Victorino | Content Lessons with Justin
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How to Use AI Without Losing Your Original Voice | ft. RC Victorino | Content Lessons with Justin
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Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying.
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RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/
Connect with RC Victorino:http://rcvictorino.com/https://calendly.com/
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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.
To learn more: https://www.dialogwith.us