How to Track Black Friday Performance & Make Last-Min Budget Calls
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
How to Track Black Friday Performance & Make Last-Min Budget Calls
-
ナレーター：
-
著者：
“It looks bad in Meta and you’re freaking out, but blended is good.”
How far ahead of pace should you be before adding budget on Black Friday?
Austin Harrison (CEO, Northbeam) and Andrew Kaszuba (Head of Insights, Northbeam) join Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) to break down how ecommerce brands track Black Friday hourly and decide when to push or pull budget.
Northbeam’s median brand pulls 42% of Black Friday revenue from earlier touchpoints. When Meta fell short during BFCM 2024, Ridge’s numbers justified pushing AppLovin to about 40% of spend. A strong midday read tempts brands to pour in more, and the extra money can wreck efficiency.
Powered By
Motion
https://9ops.co/motion-runneth
Richpanel
https://9ops.co/richpanel-mops
Proppel
https://9ops.co/weareproppel
Aftersell
https://9ops.co/aftersell-mops
Haus
https://9ops.co/haus
NeonPixel
https://9ops.co/neonpixel
Operators Portal
https://portal.9operators.com/dashboard
Operators Newsletter
https://9operators.com/