How to STAND OUT in a saturated market — stop competing & become a category of ONE - Ep.165
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You look around, and it feels like everyone is selling the thing you sell. So why should you even bother? How can YOU be noticed? You don’t want to add the noise anyway.
Here's the trap: trying to fit in is the exact thing that drops you into the sea of competition.
This isn't another "find your niche" episode, or your USP, making you even more anxious about “all that competition” - in this episode I’m going to show you how to eliminate any sense of “competition” entirely.
In this episode:
- Why making your offer more "acceptable" guarantees you stay in competition
- The client who took herself out of the race entirely with one shift — not in strategy, in ownership
- The edgy money framework I scrapped overnight out of fear, and what it cost me
- How creating from your turn-on doesn't just differentiate you — it unlocks your genius and makes visibility effortless
- Why the work that feels unviable is usually your most magnetic
If you've been quietly suppressing the most alive part of your work so you’re not “rejected”, this is the episode that gives it back to you.
📖 GET THE BOOK
Be Unacceptable — https://beunacceptablebook.com
Instagram — @beunacceptable
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Alex on Insta — @alexh.co.
YouTube channel — @alexisharvey.
The Modern Woman Academy website — themoderwoman.academy
⚡ FIND ALEX’ BRAND ~ DARE ~
Dare website — https://darethelabel.co/
Dare Instagram — https://www.instagram.com/darethelabel.co
⏰ EPISODE TIMESTAMPS
00:00 Standing Out Today
01:26 Jewellery Story Lesson
02:52 Category Of One
07:15 My Unique Method
12:52 Signature Programs
16:41 Purpose Behind Products
22:11 Survival Brain Fear
25:44 Create From Turn On
27:57 Edgy Idea Regret
31:04 Owning Your Message
34:08 Book And Wrap Up